Senior Marketing Measurement Manager

What you'll do

• Own the marketing measurement and learning roadmap, sequencing priorities against launch and segment milestones.
• Translate business questions into technical requirements for data science and engineering teams to build.
• Manage the attribution and marketing mix modeling roadmaps, including the interpretation and adoption of results.
• Own the experimentation agenda to determine what the business needs to learn and which decisions each test must answer.
• Program manage the brand tracking and voice of customer programs across consumer, business, and government segments.
• Define the reporting agenda, including executive scorecards and requirements for all marketing dashboards.
• Drive alignment on metric definitions, data governance, and tagging requirements across all regions and segments.
• Own the measurement tooling roadmap and lead the evaluation of third-party vendors.

What we're looking for

• Must be a U.S. citizen, national, permanent resident, refugee, or granted asylum.
• 5+ years of professional non-internship marketing experience.
• Experience with attribution methodology and marketing experimentation to write requirements and interpret results.
• Experience using data and metrics to measure impact and determine improvements.
• Experience defining requirements for and delivering through data engineering and data science partner teams.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience communicating measurement results and recommendations to senior leadership.
• Export Control Requirement.