The Social Media Manager role at AppLovin is a senior position within the marketing communications team, responsible for overseeing and executing the company’s social media strategy across platforms like LinkedIn, Instagram, and X. This individual will create and publish content, engage with communities, develop video concepts, and track performance using tools such as Google Analytics and Hootsuite. The ideal candidate has 3-5 years of experience in managing brand or agency social media accounts, excelling in content creation, community management, and strategic planning. They should be highly creative, trend-aware, and skilled in data analysis to align social efforts with broader business goals while maintaining a consistent brand voice across all channels.
Skills
Google Analytics
Hootsuite
LinkedIn
Instagram
X
YouTube
TikTok
Adobe Creative Suite
Canva
Sprout Social
Buffer
Mailchimp
Slack
Asana
Monday.com
What you'll do
Lead and manage AppLovin’s primary social channels: LinkedIn, Instagram, and X.
Plan, create, and publish organic content; monitor performance and measure engagement.
Develop creative video concepts and produce content, including filming and editing.
Brainstorm and support social campaigns and growth opportunities.
Track and analyze performance metrics using tools such as Google Analytics and Hootsuite.
What we're looking for
Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field
3–5 years of experience managing social media accounts with brand or agency experience
Proven success creating and executing strategic content calendars and growing followers
Strong background in community management, audience engagement, crisis management, and data analysis
Excellent written and visual communication skills, trend awareness, and creative video production abilities
Strategic thinker capable of aligning social efforts to broader business goals and maintaining brand voice consistency
Market check
Salary context
This
$119,000–$179,000
range sits above
16%
of similar postings on FindRole.
Peer median band
$175,785–$234,700
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$171,000–$250,000
Middle half of comparable postings.
Based on 240 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About AppLovin
AppLovin enables businesses to advertise profitably with marketing technologies that attract customers, increase revenue, and track ad performance.
AppLovin currently has
16 open roles
on FindRole.
Listed pay typically runs
$124,000–$206,250
across 11 roles with salary data.
Claude Code
AI tools
Substack
Podcast production
Video editing
Webinar creation
Social media management
Analytics tools
Market research tools
Design collaboration platforms
Project management software
Remote work technologies
Shopify apps
DTC platform integration tools
English
Mandarin
Sales
Business Development
Mobile Ad Tech
Digital Marketing
E-commerce
Non-Gaming Apps
APAC Market Trends
Cross-team Collaboration
Client Onboarding
Campaign Optimization
Market Analysis
Industry Summits
Brand Building
Sales Data Management
Report Writing
Negotiation Skills
Presentation Skills
Communication Skills
Goal Orientation
Pressure Resistance
Market Insight
English
Mandarin
Sales
Business Development
Mobile Ad Tech
Digital Marketing
E-commerce
Non-Gaming Apps
APAC Market Trends
Cross-team Collaboration
Client Onboarding
Campaign Optimization
Market Analysis Reports
Industry Summits
Brand Building
Sales Data Management
KPI Tracking
Negotiation Skills
Presentation Skills
Communication Skills
Goal Orientation
Pressure Resistance
Market Insight