Senior SEO Product Manager

Zillow

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$118,600–$189,400 / yr
Employment
Full-time
Posted
67 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $204k
This role $154k
$105k $249k
below market most similar roles pay here above market

This role pays less than 92% of similar roles. Most pay $177,250–$230,062 — the blue band above. At the midpoint, this role pays about $154k versus about $204k for comparable roles.

Based on 240 similar postings.

Employer

About Zillow

Zillow Group is a leading real estate and rental marketplace providing consumers with data, tools, and services to find, buy, sell, rent, and finance homes, and connecting buyers with agents and lenders. Industry: Real Estate Technology & Marketplace

Zillow currently has 40 open roles on FindRole.

Listed pay typically runs $164,400–$262,600 across 32 roles with salary data.

Most-posted roles

View all roles at Zillow

At a glance

TL;DR · Senior SEO Product Manager

The Senior SEO Product Manager, StreetEasy joins Zillow's Product Management organization to drive organic growth and engagement for the StreetEasy platform. This role focuses on defining and executing SEO and GEO-focused product strategies to improve acquisition, onboarding, and search journeys. You will lead cross-functional teams across engineering, design, marketing, and analytics to design and optimize features for web and app experiences, including AI-generated and generative search surfaces. Key responsibilities include owning the SEO roadmap, identifying SERP visibility opportunities, analyzing search behavior, and improving site architecture and page templates. The role requires expertise in data, experimentation, and user insights to prioritize initiatives. Candidates should possess a background in product management for consumer-facing technology, specifically focusing on growth-focused features and traffic acquisition strategies within a real estate context.

What you'll do

  • Own the SEO and GEO strategy and roadmap to drive organic traffic growth across StreetEasy.
  • Identify opportunities to increase visibility on Search Engine Results Pages and generative search surfaces.
  • Lead cross-functional teams to design and deliver SEO-enhancing features for web and app experiences.
  • Analyze traffic, search behavior, and experimentation results to prioritize and optimize SEO initiatives.
  • Partner with marketing and content stakeholders to improve site architecture and on-page elements.
  • Develop success metrics and narratives to communicate SEO product impact and trade-offs to senior partners.
  • Mentor product peers on SEO best practices and frameworks to elevate decision quality across teams.

What we're looking for

  • Bachelor's degree in Computer Science, Computer Engineering, Marketing, Business Administration, or a related field.
  • 8+ years of experience in product management for consumer-facing technology products.
  • Experience in product management focused on acquisition, engagement, or growth-focused features.
  • Demonstrated experience with Search Engine Optimization (SEO), traffic acquisition, or upstream activities like onboarding and profiling.
  • Proven track record using data, experimentation, and user insights to shape product strategy and prioritize roadmaps.
  • Experience collaborating with engineering, design, analytics, and marketing teams to launch and optimize web or app features at scale.
  • Or an equivalent combination of education and experience.

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