Senior Product Manager, CRM & GTM Systems

GitLab

Confirmed live today High trust

Remote

Quick summary

Work type: Remote
Location: Remote
Salary: $104,800–$176,400 / yr
Posted: 2 days ago
Freshness: Confirmed live today

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $197k

This role $141k

$90k most similar roles pay here $245k

This role pays less than 96% of similar roles. Most pay $177,250–$216,625 — the shaded band above. At the midpoint, this role pays about $141k versus about $197k for comparable roles.

Based on 240 similar postings.

Employer

About GitLab

GitLab is an all-remote software company that develops an AI-powered DevSecOps platform combining source code management, CI/CD, security scanning, and project planning in a single application.

GitLab currently has 53 open roles on FindRole.

Listed pay typically runs $152,800–$235,400 across 46 roles with salary data.

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At a glance

TL;DR · Senior Product Manager, CRM & GTM Systems

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Senior Product Manager, CRM & GTM Systems joins the team to own the Lead-to-Opportunity domain within the Salesforce and GTM technology ecosystem. This role is responsible for managing the multi-quarter product roadmap covering lead capture, enrichment, scoring, routing, and conversion into pipeline. The successful candidate will translate business strategies from Marketing, Sales Development, and RevOps into prioritized system capabilities while mentoring Business Systems Analysts to transition toward a proactive, product-thinking model. Key responsibilities include defining success metrics, managing backlogs, and overseeing end-to-end program delivery including UAT and post-launch measurement. The role requires expertise in Salesforce Sales Cloud, marketing automation platforms like Marketo, HubSpot, or Pardot, and data enrichment tools. Candidates must possess technical fluency in API design and data modeling to collaborate with engineering teams on complex integration patterns within the revenue funnel.

What does a Product Manager earn in Remote?

Median $200000 from 99 postings across 36 companies.

See salary data

Skills

Salesforce Marketo HubSpot Pardot API Data Modeling Lead-to-Opportunity Marketing Automation RevOps UAT Product Roadmap User Stories Acceptance Criteria GTM Technology Stack Data Enrichment MarTech

What you'll do

Define and maintain the multi-quarter product roadmap for lead capture, scoring, routing, and conversion within the GTM technology stack.
Translate business requirements from Marketing, Sales, and RevOps into prioritized system capabilities and actionable technical specifications.
Serve as the primary product voice to resolve ambiguities between business needs and engineering constraints.
Mentor Business Systems Analysts (BSAs) by teaching product thinking, requirement structuring, and roadmap communication.
Manage the product backlog by triaging intake requests from stakeholders based on impact and effort.
Write clear user stories, acceptance criteria, and data-flow diagrams to guide engineering and administrative development.
Define and report on success metrics such as lead response time, routing accuracy, and conversion rates.
Collaborate with architects on Salesforce and MarTech integration designs to ensure scalability and technical alignment.

What we're looking for

7+ years of experience in Salesforce product management, business systems analysis, or Marketing/Revenue Operations technology roles.
Strong working knowledge of Lead-to-Opportunity processes including lead capture, scoring, routing, and conversion.
Hands-on familiarity with the GTM tech stack, specifically Salesforce Sales Cloud and marketing automation platforms like Marketo, HubSpot, or Pardot.
Demonstrated ability to own and communicate multi-quarter internal product roadmaps to senior business and technology stakeholders.
Proven experience leading initiatives end-to-end across Marketing and Sales departments while managing competing priorities.
Sufficient technical fluency to engage with engineering on API design, data modeling, and integration trade-offs without writing code.
Experience mentoring or upskilling analysts and BSAs in product thinking and requirements structuring.
Experience with AI-assisted development workflows, data governance, or prior people-management experience (preferred).

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