Senior Product Manager

Instacart

Confirmed live 2 days ago High trust
Remote

Quick summary

Work type
Remote
Location
Ontario, CanadaAlberta, CanadaBritish Columbia, CanadaNova Scotia, Canada
Salary
$165,000–$174,000 / yr
Posted
28 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $203k
This role $170k
$156k most similar roles pay here $244k

This role pays less than 81% of similar roles. Most pay $177,250–$228,375 — the shaded band above. At the midpoint, this role pays about $170k versus about $203k for comparable roles.

Based on 240 similar postings.

Employer

About Instacart

Instacart (Maplebear Inc.) is a North American grocery technology company that operates an online marketplace and delivery service connecting customers with personal shoppers who pick and deliver orders from local retailers. It also sells retail e-commerce software and advertising services to grocers and brands.

Instacart currently has 49 open roles on FindRole.

Listed pay typically runs $196,000–$207,000 across 49 roles with salary data.

Most-posted roles

View all roles at Instacart

At a glance

TL;DR · Senior Product Manager

Senior Product Manager, Carrot Ads joins the Ads organization to manage and grow the Carrot Ads platform, which enables retailers to monetize their e-commerce properties using Instacart’s technology. This role serves as the primary point of contact for complex API-integrated partners like Uber Eats and Thrive Market while overseeing the publisher-facing infrastructure that powers the ads stack. Key responsibilities include managing API architecture, documentation, data flows, reporting systems, and billing structures to ensure reliability and performance. The successful candidate will drive strategic initiatives into new segments like B2B and in-store advertising while collaborating with cross-functional teams across Measurement, Ads Quality, and Marketing. Required skills include technical acumen in API design and data pipelines, experience with B2B platform products, and expertise in retail media networks or programmatic advertising concepts such as auction mechanics and attribution.

What does a Product Manager earn in Remote?

Median $207754 from 108 postings across 33 companies.

See salary data

What you'll do

  • Serve as the primary product point of contact for large, complex API-integrated partners to manage requests and escalations.
  • Own the publisher-facing infrastructure including API architecture, documentation, data flows, and reporting systems.
  • Manage technical components such as ad serving quality, latency, reliability, and billing/revenue share systems.
  • Drive strategic initiatives to expand Carrot Ads offerings into new areas like in-store and B2B segments.
  • Lead cross-functional alignment between engineering teams, marketing, strategy, and commercial enablement departments.
  • Develop and prioritize the product roadmap for the Carrot Ads program based on partner needs and business goals.
  • Translate complex technical and business requirements into actionable plans for both engineering teams and executive leadership.

What we're looking for

  • Minimum of 5 years of product management experience owning complex, cross-functional products independently.
  • Experience building or owning B2B platform products.
  • Strong technical acumen including familiarity with API design, data pipelines, and serving infrastructure.
  • Experience managing external partner or customer relationships as part of a product role.
  • Ability to communicate complex technical and business contexts to both engineering teams and executive audiences.
  • Preferred experience in ad tech, retail media, or marketplace advertising on the supply/publisher side.
  • Familiarity with programmatic advertising concepts such as auction mechanics, attribution, and billing systems.
  • Experience managing infrastructure that enables third-party businesses to operate via white-label platforms or APIs.

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