Senior Marketing Scientist

What you'll do

• Build measurement programs for the China business to drive product and planning best practices.
• Use advanced data analytics to identify performance drivers across E-commerce and Gaming verticals.
• Drive performance improvements for top advertisers using experimental design, causal analytics, and efficacy testing.
• Partner with sales and marketing teams to test and scale new ad products and features.
• Develop custom multi-study meta-analyses with Data Science and R&D to evaluate marketing strategies.
• Build measurement capability and advocacy across specific verticals and cross-functional partners.
• Execute SQL queries across large datasets to provide insights for hypothesis testing.

What we're looking for

• Bachelor’s degree in a quantitative or business field or equivalent experience.
• 6+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.
• Experience with ads measurement in user growth, acquisition, or eCommerce.
• Proficiency in executing SQL queries across large data sets.
• Expertise in at least one area: experimental design (sig testing, power calculation) or econometrics modeling.
• Deep expertise with advanced analytical tools such as SQL, R, or Python.
• Fluency in both English and Mandarin.
• Ability to perform driver analysis using techniques like multivariate linear regression and Random Forest regression.