Senior Manager, Website Product Specialist

AbbVie

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Mettawa, IL
Salary
$124,500–$236,500 / yr
Posted
60 days ago
Freshness
Confirmed live yesterday
Closes
Jul 13, 2126

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $193k
This role $180k
$111k most similar roles pay here $250k

This role pays less than 60% of similar roles. Most pay $168,968–$216,362 — the shaded band above. At the midpoint, this role pays about $180k versus about $193k for comparable roles.

Based on 240 similar postings.

Employer

About AbbVie

AbbVie is a global biopharmaceutical company focused on discovering and delivering innovative medicines and solutions in immunology, oncology, neuroscience, and eye care. Its products include Humira, Skyrizi, and Rinvoq.

AbbVie currently has 297 open roles on FindRole.

Listed pay typically runs $109,500–$208,500 across 271 roles with salary data.

Most-posted roles

View all roles at AbbVie

At a glance

TL;DR · Senior Manager, Website Product Specialist

Senior Manager, Website Product Specialist (Consumer/HCP IMM) serves as a key cross-functional leader within the Web Channel team, overseeing website projects and programs on the Digital Marketing Platform for Immunology brands. This role manages the product development lifecycle from inception to retirement while leading a team of activation leads to support both consumer and healthcare provider web roadmaps. Daily responsibilities include managing site tagging, analytics, testing, personalization, and SEO workstreams while identifying process improvements and conducting change management. The position requires expertise in the Adobe Experience Cloud suite, including AEM, Target, Analytics, and AAM/AEP, alongside proficiency in tools like Jira, Smartsheet, and MS Project. The role addresses the challenge of streamlining digital transformation by coordinating between marketing, IT, and agency partners to deliver optimized content for complex medical product portfolios.

What you'll do

  • Lead the strategic direction and execution of web programs for Consumer and HCP Immunology websites.
  • Manage the full product development lifecycle from inception through delivery, growth, and retirement.
  • Oversee site optimization workstreams including SEO, tagging, analytics, testing, and personalization.
  • Mentor and manage team members while coordinating with cross-functional partners like IT, Marketing, and agencies.
  • Develop and implement new operating models, process improvements, and change management initiatives for web products.
  • Manage platform governance and coordinate with technical teams to ensure site stability and performance.
  • Execute hands-on content authoring and project tracking for high-priority website updates.
  • Identify and resolve roadblocks to ensure the delivery of digital transformation goals across the organization.

What we're looking for

  • Minimum of 10 years of experience in product management or a similar role managing complex, direct response websites.
  • Proven track record of launching successful web and mobile products.
  • In-depth knowledge of the product development lifecycle, including Agile methodologies and software testing.
  • Experience with enterprise Content Management Systems such as Adobe Experience Cloud, SDL Tridion, Opentext, Oracle, or Sitecore.
  • Proficiency in site analytics tools like Adobe Analytics or Google Analytics and implementing SEO best practices.
  • Expertise in UX design, customer research, wireframe creation, and A/B or multi-variate testing.
  • Experience with personalization, 1:1 data capture techniques, and applying legal/privacy terms to digital content.
  • Familiarity with project management tools such as MS Project, Smartsheet, or Jira.

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