As a Senior Data Specialist at Cat Digital, part of Caterpillar Inc., you will support the Enterprise Media Platforms team by executing marketing analytics and reporting to enhance dealer performance and campaign optimization. Your day-to-day responsibilities include hands-on data analysis, dashboard development, and data validation, while also serving as a key liaison between Account Managers and dealers to interpret results and ensure insights are actionable. You will work with structured datasets using SQL and develop dashboards and reports using tools like Tableau. The role requires proficiency in marketing KPIs, campaign performance metrics, and the ability to communicate complex analytical insights clearly to non-technical stakeholders. Ideal candidates have experience in digital marketing analytics, data validation, and working within defined analytics frameworks. This position offers opportunities to work with a Fortune 100 company on scalable reporting solutions for over 1.5 million connected assets globally.
Skills
SQL
Tableau
ETL
Agile Development
Cloud Computing
CI/CD
Data Visualization
KPI Analysis
Dashboard Development
Information Management
Campaign Reporting
Customer Journey Analysis
CRM Integration
Data Validation
Value Realization
What you'll do
Execute analytics and reporting requests for dealer onboarding and campaign performance.
Build and maintain dashboards focused on customer engagement and conversion outcomes.
Perform hands-on data analysis to identify trends and anomalies in marketing campaigns.
Serve as a liaison to Account Managers, explaining results and translating insights into action.
Validate data accuracy and perform quality checks across various sources.
Document and maintain reporting logic and dashboard structures for consistency.
What we're looking for
Bachelor’s degree or equivalent in Analytics, Data, Information Systems, Marketing Analytics, or related field.
Experience executing analytics and reporting for digital marketing programs and campaigns.
Hands-on experience with marketing KPIs such as engagement rates, conversion metrics, and customer behavior analysis.
Proficiency in SQL and data visualization tools like Tableau.
Strong ability to explain analytical insights clearly to non-technical stakeholders.
Experience interpreting campaign performance results and communicating them to business stakeholders.
Market check
Salary context
This
$112,710–$169,060
range sits above
38%
of similar postings on FindRole.
Peer median band
$114,700–$200,296
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$127,600–$198,000
Middle half of comparable postings.
Based on 240 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Caterpillar
Caterpillar Inc. is the world''s largest manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Industry: Heavy Equipment & Manufacturing
Caterpillar currently has
12 open roles
on FindRole.
Listed pay typically runs
$114,587–$183,140
across 12 roles with salary data.
Durham, Nc - Usa (Strickland Bldg), US65 days ago
$128,000–$252,200
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