Senior Data Scientist II, Ads Optimization

Instacart

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$218,000–$230,000 / yr
Posted
5 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $198k
This role $224k
$137k most similar roles pay here $253k

This role pays more than 67% of similar roles. Most pay $155,000–$241,462 — the shaded band above. At the midpoint, this role pays about $224k versus about $198k for comparable roles.

Based on 240 similar postings.

Employer

About Instacart

Instacart (Maplebear Inc.) is a North American grocery technology company that operates an online marketplace and delivery service connecting customers with personal shoppers who pick and deliver orders from local retailers. It also sells retail e-commerce software and advertising services to grocers and brands.

Instacart currently has 54 open roles on FindRole.

Listed pay typically runs $196,000–$207,000 across 54 roles with salary data.

Most-posted roles

View all roles at Instacart

At a glance

TL;DR · Senior Data Scientist II, Ads Optimization

As a Senior Data Scientist II - Ads Optimization, you will join the Ads Optimization team to manage the decision-making engine of the company's advertising business. You will be responsible for the analytics, experimentation, and algorithmic strategy regarding bidding, pacing, budgeting, and targeting to balance value across users, advertisers, and retail partners. Your daily work involves building intelligent pacing algorithms and budget allocation systems using adaptive control and model-predictive control techniques in high-throughput production environments. You will apply causal inference, statistical modeling, and machine learning techniques to optimize ad spend distribution while collaborating with Product, Engineering, and Sales teams. The role requires expertise in ad tech systems, specifically regarding pacing and targeting. You will serve as a technical anchor, translating complex findings into actionable recommendations to improve advertiser outcomes and platform efficiency within the advertising ecosystem.

What does a Data Scientist earn in Remote?

Median $197125 from 32 postings across 19 companies.

See salary data

What you'll do

  • Own the analytics and experimentation strategy for pacing, targeting, and related optimization areas.
  • Design and build intelligent pacing algorithms and budget allocation systems using adaptive control techniques.
  • Lead end-to-end experimentation across optimization systems to provide actionable recommendations for leadership.
  • Apply causal inference and machine learning to optimize ad spend distribution across time and auction opportunities.
  • Translate complex technical findings into strategic recommendations for Product, Engineering, and Data Science stakeholders.
  • Serve as a technical anchor in the Ads Optimization space by setting analytical standards and mentoring peers.
  • Collaborate with Product and Sales teams to gather advertiser feedback and inform optimization priorities.

What we're looking for

  • 6+ years of work experience in a data science or related field.
  • Proven experience in ads optimization at an ad tech company with hands-on work in pacing, targeting, or budget allocation.
  • Strong foundation in product and data analysis, A/B experimentation, causal inference, and statistical modeling.
  • Experience shipping optimization systems into production environments for measurement and iteration.
  • Excellent communication skills to synthesize complex technical findings for senior business and engineering stakeholders.
  • Experience collaborating with ads product or sales teams or directly with advertisers (preferred).
  • Background in budget-constrained allocation methods, adaptive control, or model-predictive control in production systems (preferred).

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