Product Marketing, Program Director, watsonx.data

IBM

Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Posted
8 days ago

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Salary context

How this pay compares to similar roles

Similar $197k
$157k most similar roles pay here $237k

This listing doesn't post a salary. Most similar roles pay $165,000–$228,950.

Based on 240 similar postings.

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About IBM

IBM is a US-based global technology company providing hybrid cloud, AI, consulting, enterprise software, and IT infrastructure products and services.

IBM currently has 743 open roles on FindRole.

Listed pay typically runs $1,000,000–$1,000,000 across 8 roles with salary data.

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At a glance

TL;DR · Product Marketing, Program Director, watsonx.data

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As Program Director for IBM’s watsonx.data product marketing team, you will lead a high-performing group responsible for defining and executing go-to-market strategies that drive business growth. Your day-to-day involves crafting client-centric messaging, driving strategic launches, and engaging with key stakeholders to articulate the technical capabilities and business value of watsonx.data. You must possess extensive experience in technology product marketing, coupled with strong communication skills and a strategic mindset to navigate complex market dynamics. Expertise in AI-driven data platforms, data management, and sales strategies is crucial, as you will collaborate closely with product management, development, and sales teams to ensure alignment across all functions. This role demands leadership presence in the market, frequent client engagements, and the ability to thrive in an ambiguous yet fast-paced environment while maintaining a clear vision for success.

Skills

IBM AI Data Analytics Product Marketing B2B Sales Marketing Cloud Database SaaS CI/CD Agile DevOps Terraform AWS Kubernetes Python PostgreSQL

What you'll do

  • Define and drive differentiated product positioning and messaging for watsonx.data.
  • Lead strategic launches and major programs to exceed usage and revenue targets.
  • Develop prescriptive client-journeys and market segment-specific messaging.
  • Articulate business value and technical capabilities of the data platform solution.
  • Collaborate with senior leadership to shape strategy and align stakeholders.
  • Drive key objectives in market engagements with clients, partners, analysts.
  • Translate client needs into clear, differentiated messaging for IBM’s market position.

What we're looking for

  • 10+ years of technology/product marketing experience in B2B products
  • Proven strategic thinking and hands-on leadership with business/technical skills
  • Expertise in agentic AI and data/AI markets, willing to learn rapidly
  • Ability to translate client needs into clear, differentiated messaging for scale
  • Strong presence in market, driving objectives with clients, partners, analysts
  • Effective collaboration across product, marketing, and sales functions for alignment
  • Great leadership skills to motivate teams, provide career-pathing, and feedback

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