Product Marketing, Program Director, watsonx.data

IBM

Hybrid

Quick summary

Work type
Hybrid
Location
Austin, TX
Posted
8 days ago

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Salary context

How this pay compares to similar roles

Similar $197k
$157k most similar roles pay here $237k

This listing doesn't post a salary. Most similar roles pay $165,000–$228,950.

Based on 240 similar postings.

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About IBM

IBM is a US-based global technology company providing hybrid cloud, AI, consulting, enterprise software, and IT infrastructure products and services.

IBM currently has 743 open roles on FindRole.

Listed pay typically runs $1,000,000–$1,000,000 across 8 roles with salary data.

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At a glance

TL;DR · Product Marketing, Program Director, watsonx.data

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The Program Director role at IBM’s watsonx.data team is a senior leadership position responsible for driving product marketing strategies that enhance market positioning and revenue growth. This individual will lead the development of client-centric messaging and storytelling, manage strategic launches, and engage with key stakeholders to articulate the technical capabilities and business value of watsonx.data. The ideal candidate possesses over 10 years of experience in technology and B2B products, excelling in agentic AI and data platform markets. They should be adept at translating client needs into clear messaging and possess strong communication skills, strategic thinking, and hands-on management abilities. Additionally, the role requires collaboration with product, marketing, and sales teams to align narratives and content for successful go-to-market strategies.

Skills

IBM AI Data Analytics Product Marketing B2B Sales Marketing Cloud Database SaaS CI/CD Agile DevOps Terraform AWS Kubernetes Python PostgreSQL

What you'll do

  • Define and drive differentiated product positioning and messaging for watsonx.data.
  • Lead strategic launches and major programs to exceed usage and revenue targets.
  • Develop prescriptive client journeys and market segment-specific messaging.
  • Articulate business value and technical capabilities of the data platform solution.
  • Engage with clients, partners, analysts, and influencers to drive key objectives.

What we're looking for

  • 10+ years of technology/product marketing experience in B2B products
  • Proven strategic thinking and hands-on leadership with business/technical skills
  • Expertise in AI, data management, and database markets
  • Ability to translate client needs into clear, differentiated messaging
  • Strong presence for driving objectives with clients, partners, analysts
  • Excellent judgment based on data, market acumen, and expert resources
  • Collaborative leadership across product, marketing, and sales functions

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