The Industry Product Marketing Manager (PMM) at Plaid’s San Francisco headquarters is a senior-level position within the cross-product selling team, focusing on specific industry audiences. This role involves developing and owning marketing strategies for assigned verticals by creating customer-centric messaging and positioning that resonates with target buyers. Day-to-day responsibilities include leading outbound campaign strategy, collaborating with channel owners to execute campaigns across various channels like email, paid ads, content, events, and ABM, and building sales enablement materials such as pitch decks and battle cards. The PMM also serves as a feedback loop between GTM teams and Product/Marketing, ensuring that market insights are effectively communicated. Candidates should have 4-6 years of experience in product marketing or related fields, proficiency with multiple outbound marketing channels, strong communication skills, data literacy, and familiarity with open banking, fraud prevention, payments, or lending.
Skills
B2B GTM
Product Marketing
Outbound Campaign Strategy
Email Marketing
Paid Advertising
Content Marketing
Event Planning
ABM
Social Media Marketing
Data Literacy
Campaign Metrics
Open Banking
Fraud Prevention
Payments
Lending
What you'll do
Develop and own audience-specific messaging for assigned industries.
Lead outbound campaign strategy, including defining target audience and channel mix.
Build GTM collateral such as pitch decks, one-pagers, and sales enablement materials.
Serve as a feedback loop between GTM teams and Product/Marketing on market insights.
Track full-funnel performance and recommend changes based on data-driven insights.
What we're looking for
4-6 years of experience in product marketing or related B2B GTM roles.
Proven track record of managing end-to-end outbound B2B campaigns.
Knowledge of multiple outbound marketing channels and their integration.
Strong communication skills to influence stakeholders effectively.
Data literacy with proficiency in analyzing campaign and funnel metrics.
Familiarity with open banking, fraud prevention, payments, or lending industries.
Market check
Salary context
This
$160,800–$200,398
range sits above
41%
of similar postings on FindRole.
Peer median band
$162,500–$229,100
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$162,250–$224,000
Middle half of comparable postings.
Based on 239 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Plaid
Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure
Plaid currently has
127 open roles
on FindRole.
Listed pay typically runs
$186,000–$262,800
across 127 roles with salary data.