Product Marketing Manager - Industry

Plaid

Actively hiring Verified listing
New York City Office Posted 31 days ago $160,800–$200,398 / year
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At a glance

AI generated

TL;DR

The Industry PMM team at Plaid seeks a dedicated Product Marketing Manager to spearhead marketing strategies and GTM execution for specific industry verticals. This role involves crafting customer-centric messaging, defining target audiences, and executing integrated outbound campaigns across various channels like email, paid ads, content, events, and ABM. You will develop sales enablement materials such as pitch decks and battle cards, while also serving as a feedback loop between GTM teams and Product/Marketing to ensure market insights are effectively communicated. The ideal candidate has 4-6 years of experience in product marketing or related fields, with expertise in data-driven campaign management and familiarity with open banking technologies.

Skills

B2B GTM Product Marketing ABM Email Marketing Paid Advertising Content Marketing Events Sales Enablement Messaging Strategy Data Literacy Campaign Metrics Open Banking Fraud Prevention Payments Lending

What you'll do

  • Develop and own audience-specific messaging for assigned industries.
  • Lead outbound campaign strategy, including defining target audience and channel mix.
  • Build GTM collateral such as pitch decks, one-pagers, and sales enablement materials.
  • Serve as a feedback loop between GTM teams and Product/Marketing on market insights.
  • Track full-funnel performance and recommend changes based on data-driven insights.

What we're looking for

  • 4-6 years of experience in product marketing or a related B2B GTM function.
  • Proven track record of managing full-cycle outbound B2B marketing campaigns.
  • Expertise in multiple outbound marketing channels and their integration.
  • Strong data literacy skills with the ability to analyze campaign performance metrics.
  • Excellent communication and narrative-building skills for stakeholder influence.
  • Familiarity with open banking, fraud prevention, payments, or lending industries.

Market check

Salary context

This $160,800–$200,398 range sits above 41% of similar postings on FindRole.

Peer median band

$162,500–$229,100

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$162,250–$224,000

Middle half of comparable postings.

Based on 239 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Plaid

Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure

Plaid currently has 127 open roles on FindRole.

Listed pay typically runs $186,000–$262,800 across 127 roles with salary data.

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