Principal Product Marketing Manager

Circle

Actively hiring
San Francisco, CA · Atlanta, GA · Austin, TX · Boise, ID · Boston, MA · Charlotte, NC · Chicago, IL · Columbus, OH · Dallas, TX · Houston, TX · Kansas City, MO · Los Angeles, CA · Miami, FL · Minneapolis, MN · Nashville, TN · New York, NY · Philadelphia, PA · Phoenix, AZ · Portland, OR · Raleigh, NC · Salt Lake City, UT · San Diego, CA · Seattle, WA · Tampa, FL · Washington, DC Posted 28 days ago $185,000–$237,500 / year
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At a glance

AI generated

TL;DR

As a Principal Product Marketing Manager at Circle, you will lead the go-to-market strategy for Circle’s interoperability stack, including CCTP and Gateway, shaping how developers and enterprises understand and adopt these technologies. Your day-to-day involves serving as an expert on product features, competitive insights, and customer needs while developing positioning and messaging to drive adoption of key use cases like asset tokenization and treasury management. You will collaborate closely with Product, Business Development, and ecosystem teams to identify new market opportunities and influence product direction, ensuring Circle is positioned as a leader in cross-chain value movement. This role requires deep knowledge of blockchain, digital currency, and fintech, along with experience in creating compelling positioning for technical products and driving GTM strategy across functional teams.

Skills

Slack Google Workspace Coda macOS blockchain digital currency fintech capital markets Product Marketing B2B software GTM strategy technical workshops case studies product webpages blog posts pitch decks 1-pagers battlecards

What you'll do

  • Define and lead go-to-market strategy for Circle’s interoperability stack products.
  • Translate complex cross-chain infrastructure into clear value propositions for users.
  • Identify new market opportunities and influence product direction with insights.
  • Develop positioning, messaging, and channel strategies to drive product launches.
  • Create marketing materials such as webpages, blog posts, and case studies.
  • Partner with Product and Business Development teams on emerging products.

What we're looking for

  • 10+ years of experience in Product Marketing or related fields like Product, Engineering, Marketing, Business Development
  • Deep expertise in blockchain, digital currency, fintech, and capital markets
  • Proven ability to develop compelling positioning and messaging for technical products
  • Experience driving GTM strategy and execution with cross-functional teams
  • Strong independence and motivation to deeply understand complex technologies
  • Comfortable working in unstructured environments and creating order from chaos

Market check

Salary context

This $185,000–$237,500 range sits above 58% of similar postings on FindRole.

Peer median band

$164,800–$230,000

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$166,250–$226,000

Middle half of comparable postings.

Based on 239 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Circle

Circle is a global financial technology firm and the principal operator of USD Coin (USDC), a leading stablecoin, providing cross-border payments and digital currency infrastructure for businesses. Industry: Financial Technology & Digital Currency

Circle currently has 17 open roles on FindRole.

Listed pay typically runs $185,000–$237,500 across 17 roles with salary data.

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View all roles at Circle

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