Product Manager, Ads Product - Brand

What you'll do

• Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
• Develop dedicated advertising solutions for key brand verticals including CPG, Retail, Entertainment, and Luxury.
• Define and evolve Snap's approach to upper- and mid-funnel advertising to drive awareness and brand lift.
• Partner with internal teams to build differentiated brand advertising solutions involving AR, measurement, and creative tools.
• Collaborate with sales teams and strategic advertisers to identify emerging market needs and validate product opportunities.
• Leverage experimentation, advertiser feedback, and market insights to optimize product decisions and advertiser outcomes.
• Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

What we're looking for

• BS/BA degree or equivalent relevant experience.
• 5+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles.
• Deep expertise in digital advertising, brand marketing, and media platforms.
• Experience building products that combine creative storytelling, audience targeting, measurement, and optimization.
• Strong systems thinking across creative, delivery, measurement, and auction ecosystems.
• Proven ability to influence cross-functional stakeholders across engineering, design, research, sales, and executive leadership.
• Strong analytical mindset with experience leveraging experimentation and data-driven decision-making.
• Familiarity with brand measurement methodologies including brand lift studies, MMM, incrementality testing, or attention metrics (preferred).