PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

IBM

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Work type
On-site
Location
Ashburn, VA
Posted
5 days ago
Nearby
99+ roles within 25 mi

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TL;DR · PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

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Join our digital marketing and customer experience team as an Adobe Journey Optimizer (AJO) Expert to design, implement, and optimize omnichannel customer journeys using Adobe Experience Cloud solutions. You will configure campaigns across various channels, integrate AJO with enterprise systems like Adobe Experience Platform (AEP), and create audience segments for personalized messaging. Your day-to-day involves monitoring campaign performance, troubleshooting issues, and ensuring compliance with data privacy standards while collaborating closely with cross-functional teams to enhance customer experiences. Ideal candidates have 2-9 years of experience in marketing automation and hands-on expertise with AJO, along with knowledge of APIs, HTML, JSON, SQL, and JavaScript. Familiarity with Adobe Campaign, Marketo, or Salesforce Marketing Cloud is a plus, as is understanding of Agile methodologies and cloud platforms like AWS, Azure, or GCP.

Skills

AdobeJourneyOptimizer AdobeExperiencePlatform HTML JSON SQL JavaScript APIs DataIntegration EventDrivenArchitectures AWS Azure GCP Agile Scrum CI/CD RESTAPIs Webhooks

What you'll do

  • Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO).
  • Configure and manage omnichannel campaigns across multiple channels like email and SMS.
  • Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems.
  • Create and manage audience segments and personalization strategies for real-time engagement.
  • Monitor campaign performance and generate actionable insights using analytics tools.
  • Troubleshoot journey execution issues to ensure high-quality campaigns.
  • Ensure compliance with data privacy, governance, and security standards.

What we're looking for

  • 2-9 years experience in marketing automation or customer journey orchestration.
  • Expertise in designing and managing omnichannel campaigns with Adobe Journey Optimizer.
  • Strong understanding of Adobe Experience Platform and real-time personalization concepts.
  • Ability to integrate AJO with enterprise systems using APIs and data integration techniques.
  • Monitor campaign performance, generate insights, and ensure compliance with data standards.
  • Collaborate across marketing, analytics, product, and engineering teams for seamless customer experiences.

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