PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

IBM

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Work type
On-site
Location
Ashburn, VA
Posted
5 days ago
Nearby
99+ roles within 25 mi

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TL;DR · PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

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Join our digital marketing and customer experience team as an Adobe Journey Optimizer (AJO) Expert to design, implement, and optimize omnichannel customer journeys using Adobe Experience Cloud solutions. You will configure campaigns across various channels, integrate AJO with enterprise systems like Adobe Experience Platform (AEP), and manage audience segments for real-time personalization. Your day-to-day involves developing reusable journey templates, monitoring campaign performance, and collaborating with cross-functional teams to ensure seamless customer experiences while adhering to data privacy standards. Ideal candidates have 2-9 years of experience in marketing automation, hands-on AJO expertise, knowledge of Adobe Experience Platform, and familiarity with APIs and event-driven architectures. Preferred qualifications include Adobe certifications, Agile/Scrum experience, and exposure to cloud platforms like AWS or Azure.

Skills

Adobe_Journey_Optimizer Adobe_Experience_Platform HTML JSON SQL JavaScript APIs Data_Integration Event_Driven_Architecture AWS Azure GCP Agile CI/CD REST_APIs Webhooks

What you'll do

  • Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO).
  • Configure and manage omnichannel campaigns across various digital channels.
  • Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems.
  • Create and manage audience segments and personalization strategies for real-time engagement.
  • Monitor campaign performance and generate actionable insights from analytics tools.
  • Troubleshoot journey execution issues to ensure high-quality campaign delivery.
  • Ensure compliance with data privacy, governance, and security standards.

What we're looking for

  • 2-9 years experience in marketing automation or customer journey orchestration.
  • Expertise in designing and managing customer journeys with Adobe Journey Optimizer (AJO).
  • Strong understanding of Adobe Experience Platform (AEP) integration and usage.
  • Proficiency in customer segmentation, real-time personalization, and omnichannel campaigns.
  • Knowledge of APIs, data integration, and event-driven architectures for marketing automation.
  • Ability to monitor campaign performance and generate actionable insights using analytics tools.

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