Principal Product Manager, AI Brand Visibility

Adobe

Confirmed live 2 days ago High trust

Quick summary

Work type
On-site
Location
San Jose, CASan Francisco, CA
Salary
$194,800–$282,100 / yr
Posted
57 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $215k
This role $238k
$152k most similar roles pay here $296k

This role pays more than 69% of similar roles. Most pay $177,737–$252,289 — the shaded band above. At the midpoint, this role pays about $238k versus about $215k for comparable roles.

Based on 240 similar postings.

Employer

About Adobe

Adobe Inc. is a global software company known for creative and multimedia software products including Photoshop, Illustrator, Acrobat, and its cloud-based Creative Cloud and Document Cloud suites. Industry: Creative & Digital Experience Software

Adobe currently has 218 open roles on FindRole.

Listed pay typically runs $187,100–$270,950 across 216 roles with salary data.

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At a glance

TL;DR · Principal Product Manager, AI Brand Visibility

Principal Product Manager, AI Brand Visibility joins a builder-heavy team focused on the Adobe Brand Visibility solution. This role involves owning the product strategy and roadmap for tools that help brands navigate synthesized AI answers and search engine signals. You will work daily with marketing leaders to identify needs, sketch workflows, and prototype solutions using AI tools before engineering implementation. The position requires deep expertise in SEO/GEO and familiarity with the AI-visibility tool landscape, including Semrush, BrightEdge, Conductor, or Profound. Key responsibilities include defining success metrics and integrating product features into CMS, analytics, and CDN platforms like AEM Sites and Adobe Analytics. Ideal candidates possess skills in UX prototyping, user interviews, and technical collaboration. The role addresses the challenge of maintaining brand visibility as AI-driven engines change how consumers discover and interact with brands online.

What does a Product Manager earn in California?

Median $223300 from 163 postings across 44 companies.

See salary data

What you'll do

  • Own the product strategy and roadmap for the Brand Visibility solution.
  • Drive how the product ingests AI-answer-engine signals into CMS, analytics, and CDN platforms.
  • Talk to top-brand marketing leaders daily to gather requirements and feedback.
  • Sketch workflows and prototype features using AI tools before engineering implementation.
  • Define and own key metrics that prove your area is delivering results for customers.
  • Identify and ship urgent product updates based on direct customer conversations.
  • Partner with engineering and data teams to ensure technical feasibility and integration.

What we're looking for

  • 3–8 years of product management experience at a Senior or Principal level.
  • Deep expertise in SEO and GEO including proficiency in the AI-visibility tool landscape.
  • Hands-on experience with Semrush is considered a strong plus.
  • Proficiency in UX prototyping, user interviews, and sketching flows.
  • Technical ability to partner credibly with engineering and data teams.
  • Experience with AEM Sites, Adobe Analytics, or similar enterprise CMS/analytics solutions is a bonus.
  • Experience with social media monitoring or affiliate marketing solutions is a bonus.

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