Principal Product Manager, AI Brand Visibility

Adobe

Confirmed live today High trust

Quick summary

Work type
On-site
Location
San Jose, CASan Francisco, CA
Salary
$148,100–$282,100 / yr
Employment
Full-time
Posted
39 days ago
Freshness
Confirmed live today

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $218k
This role $215k
$132k $298k
below market most similar roles pay here above market

This role pays more than 53% of similar roles. Most pay $191,650–$244,500 — the blue band above. At the midpoint, this role pays about $215k versus about $218k for comparable roles.

Based on 240 similar postings.

Employer

About Adobe

Adobe Inc. is a global software company known for creative and multimedia software products including Photoshop, Illustrator, Acrobat, and its cloud-based Creative Cloud and Document Cloud suites. Industry: Creative & Digital Experience Software

Adobe currently has 282 open roles on FindRole.

Listed pay typically runs $148,100–$282,100 across 76 roles with salary data.

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At a glance

TL;DR · Principal Product Manager, AI Brand Visibility

The Principal Product Manager, AI Brand Visibility joins a builder-heavy team focused on the Adobe Brand Visibility solution. You will own the product strategy and roadmap, driving how the product ingests AI-answer-engine signals and integrates with CMS, analytics, and CDN platforms like AEM Sites and Adobe Analytics. Daily responsibilities include consulting with top-brand marketing leaders, sketching flows, and prototyping features using AI tools before engineering implementation. You must define metrics to measure success and ship updates based on direct customer feedback. Required skills include 3–8 years of PM experience, deep SEO/GEO expertise, and proficiency with tools like Semrush, BrightEdge, or Conductor. You should be technically capable of partnering with data teams and proficient in UX prototyping, user interviews, and enterprise solutions like Adobe Analytics or social media monitoring.

What does a Product Manager earn in California?

Median $222500 from 327 postings across 57 companies.

See salary data

What you'll do

  • Own the product strategy and roadmap for a specific area of the Brand Visibility solution.
  • Drive product integration for AI-answer-engine signals into CMS, analytics, and CDN platforms.
  • Consult with top-brand marketing leaders daily to identify needs and requirements.
  • Sketch user flows and build first-version prototypes using AI tools.
  • Define and own key metrics to measure the success and impact of your product area.
  • Ship new features and updates quickly based on direct customer feedback and roadmap gaps.
  • Partner with engineering and data teams to validate and implement technical solutions.

What we're looking for

  • 3–8 years of PM experience (Senior or Principal scope, depending on background).
  • Deep SEO/GEO expertise with proficiency in the AI-visibility tool landscape.
  • Hands-on Semrush experience is a strong plus.
  • Proficiency in UX prototyping and conducting user interviews.
  • Technical ability to partner credibly with engineering and data partners.
  • Experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions (preferred).
  • Experience with social media monitoring or affiliate marketing solutions (preferred).
  • Active participation in the SEO community and sharing research or experiments (preferred).

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