Marketing Technology Application Product Management

What you'll do

• Design and deploy technology and processes to improve WPC Marketing Campaign Management.
• Establish data architecture, platform integrations, and security constructs for the marketing technology ecosystem.
• Create and manage a technology roadmap with rigorous sprint schedules and transparent progress reporting.
• Lead development engineering teams to deliver solutions that meet internal standards for architecture and security.
• Manage technology deployments through IT partners and external vendors to optimize budgets and delivery velocity.
• Drive business capability transformation by applying process design thinking and change management principles.
• Develop documented playbooks to ensure scalable handovers and training for new business capabilities.
• Analyze business performance data and metrics to extract insights that drive team priorities.

What we're looking for

• Minimum of 10 years of experience in marketing strategy or business development, ideally with a consumer-facing financial product.
• Bachelor's degree in Business, Engineering, or a related field.
• Experience in marketing process and technology design, specifically designing and deploying marketing campaign management processes and technologies.
• Experience driving business value on a scalable platform while leveraging AI as a core element of the platform capability.
• Experience leading technology deployments through partners such as IT and external vendors, including optimizing budgets, sprint schedules, and testing.
• Experience driving business capability creation and transformation using people change management principles, process design thinking, and technology roadmaps.
• Strong analytical and communication skills to extract insights from large data sets and align cross-functional project teams.
• MBA or Management Consulting experience (preferred); experience optimizing UI/UX improvements (preferred).