The GTM Operations Analyst position at Plaid’s New York City office is a critical role within the team responsible for driving operational excellence and strategic growth. This mid-level analyst will lead performance measurement, forecasting, and analysis initiatives to support Marketing and New Business teams in achieving their goals. Daily tasks include standardizing top-of-funnel performance analysis, conducting comprehensive marketing analytics, and partnering with BI teams to evolve attribution models. The ideal candidate has 5+ years of experience in B2B, fintech, or startup environments, proficiency in Tableau for data visualization, SQL for querying and analysis, and strong communication skills. They will work on scaling Plaid’s growth engine by integrating analytics across marketing, sales, and other business functions to foster long-term success.
Support multiple marketing functions by providing strategic analysis, forecasting, and insights for planning.
Build strategic partnerships with Finance, BI, Business Systems, and GTM Ops teams for alignment.
What we're looking for
5+ years of experience in Marketing, Sales, or Revenue Operations
Proficiency in SQL and Excel/Google Sheets for data analysis
Experience with designing KPIs and dashboards
Strong written and verbal communication skills
Demonstrated ability to build cross-functional partnerships
Solution-oriented mindset and ability to thrive in ambiguity
Market check
Salary context
This
$145,200–$172,800
range sits above
32%
of similar postings on FindRole.
Peer median band
$149,800–$218,600
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$151,175–$222,225
Middle half of comparable postings.
Based on 236 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Plaid
Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure
Plaid currently has
127 open roles
on FindRole.
Listed pay typically runs
$186,000–$262,800
across 127 roles with salary data.
Us - North Carolina - Hq, US14 days ago
$81,600–$138,700
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