Vice President, Public Website Marketing Strategy

Goldman Sachs

Confirmed live 2 days ago High trust

Quick summary

Work type
On-site
Location
New York, NY
Salary
$115,000–$270,000 / yr
Posted
15 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $209k
This role $192k
$96k most similar roles pay here $289k

This role pays less than 56% of similar roles. Most pay $167,500–$250,000 — the shaded band above. At the midpoint, this role pays about $192k versus about $209k for comparable roles.

Based on 240 similar postings.

Employer

About Goldman Sachs

Goldman Sachs is a leading global investment banking, securities, and investment management firm providing financial services to corporations, financial institutions, governments, and individuals.

Goldman Sachs currently has 134 open roles on FindRole.

Listed pay typically runs $137,000–$250,000 across 55 roles with salary data.

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At a glance

TL;DR · Vice President, Public Website Marketing Strategy

Marcus by Goldman Sachs, Public Website Marketing Strategy, Vice President leads the Marcus Open Site strategy and digital experience function for a digital bank providing high-yield savings accounts and certificates of deposit. This leader defines the vision, roadmap, and governance model for the public digital experience to drive customer acquisition, conversion optimization, site modernization, and marketing technology innovation. The role involves partnering with Product, Engineering, Analytics, Risk, Legal, and Compliance teams to deliver scalable capabilities while ensuring regulatory excellence. Key responsibilities include managing the website roadmap, overseeing SEO/GEO initiatives, leading A/B testing strategies, and developing measurement frameworks using behavioral and performance data. The ideal candidate possesses expertise in digital marketing, marketing technology, and conversion optimization within highly regulated financial services environments, translating complex business requirements into technical solutions while navigating large-scale transformation programs and multi-stakeholder governance structures.

What you'll do

  • Define and execute the vision, roadmap, and governance model for the Marcus public digital experience.
  • Drive customer acquisition and conversion optimization through site modernization and marketing technology innovation.
  • Partner with Product and Engineering teams to influence roadmaps and translate business requirements into technical solutions.
  • Lead A/B testing strategies and develop measurement frameworks using behavioral and performance data.
  • Manage large-scale transformation programs, including migration strategies and complex project dependencies.
  • Ensure all site activities comply with legal, risk, and regulatory requirements in a highly regulated environment.
  • Oversee the website team and manage relationships with content teams to ensure cohesive digital experiences.
  • Drive SEO and GEO initiatives to improve search visibility and performance.

What we're looking for

  • Bachelor's degree required.
  • 7+ years of experience in digital marketing, website strategy, digital product management, or related disciplines.
  • Proven experience leading strategy and optimization for large-scale customer-facing digital platforms.
  • Demonstrated ability to partner across Marketing, Product, Engineering, Analytics, Risk, Legal, and Compliance teams.
  • Strong understanding of digital analytics, experimentation, conversion optimization, and performance measurement.
  • Experience defining business requirements and translating them into scalable digital solutions.
  • Experience operating within governance, risk, compliance, or regulatory frameworks.
  • Preferred experience in financial services, fintech, or other highly regulated industries.

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