Lead Digital Customer Growth - Traffic

AT&T

Quick summary

Work type
On-site
Location
Dallas, TXBothell, WA
Salary
$143,800–$215,800 / yr
Posted
2 days ago
Nearby
99+ roles within 25 mi

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $179k
This role $180k
$134k most similar roles pay here $225k

This role pays less than 51% of similar roles. Most pay $146,900–$211,200 — the shaded band above. At the midpoint, this role pays about $180k versus about $179k for comparable roles.

Based on 239 similar postings.

Employer

About AT&T

AT&T is a US-based telecommunications company providing wireless, broadband, and fiber internet service along with phone and connectivity products for consumers and businesses.

AT&T currently has 42 open roles on FindRole.

Listed pay typically runs $123,600–$205,950 across 38 roles with salary data.

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View all roles at AT&T

At a glance

TL;DR · Lead Digital Customer Growth - Traffic

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AT&T seeks a Lead Digital Customer Growth specialist to drive digital traffic performance for its wireless postpaid consumer business in Dallas, TX. This senior-level position involves analyzing and forecasting traffic trends across various channels such as paid search, social media, and email, while collaborating with cross-functional teams including Marketing, Product, Analytics, and Customer Experience to optimize traffic routing strategies. The ideal candidate will have 7+ years of experience in digital marketing or strategy roles, expertise in web analytics tools like Adobe Analytics and data visualization platforms, and strong communication skills for presenting insights to leadership. This role demands a deep understanding of historical performance metrics and the ability to influence digital traffic strategies through data-driven recommendations.

Skills

Adobe Analytics Excel Power BI Tableau

What you'll do

  • Analyze and report on digital traffic performance trends across various channels.
  • Develop and manage traffic routing strategies for marketing tactics driving to digital.
  • Collaborate with teams to forecast traffic impacts from campaigns, offers, and external factors.
  • Provide data-based recommendations for landing page optimizations and traffic routing.
  • Participate in go-to-market planning by offering traffic routing insights and recommendations.

What we're looking for

  • 7+ years of experience in digital marketing, product management, or strategy roles
  • Proven track record of driving digital traffic strategies and performance
  • Expertise in web and app analytics tools like Adobe Analytics, Excel, Power BI, Tableau
  • Strong communication skills for presenting complex data insights to leadership
  • Creative, data-driven mindset with a focus on results-oriented solutions
  • Collaborative approach with cross-functional teams including Marketing, Product, Analytics

Related searches

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