Lead Digital Customer Growth - Traffic

AT&T

Quick summary

Work type
On-site
Location
Bothell, WADallas, TX
Salary
$143,800–$215,800 / yr
Posted
2 days ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $179k
This role $180k
$134k most similar roles pay here $225k

This role pays less than 51% of similar roles. Most pay $146,900–$211,200 — the shaded band above. At the midpoint, this role pays about $180k versus about $179k for comparable roles.

Based on 239 similar postings.

Employer

About AT&T

AT&T is a US-based telecommunications company providing wireless, broadband, and fiber internet service along with phone and connectivity products for consumers and businesses.

AT&T currently has 42 open roles on FindRole.

Listed pay typically runs $123,600–$205,950 across 38 roles with salary data.

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View all roles at AT&T

At a glance

TL;DR · Lead Digital Customer Growth - Traffic

AT&T seeks a Lead Digital Customer Growth specialist to drive digital traffic performance for its wireless postpaid consumer business in Dallas, TX. This senior-level position involves analyzing and communicating trends across various media channels, collaborating with cross-functional teams like Marketing, Product, Analytics, and Customer Experience to enhance digital traffic strategies. The ideal candidate will have 7+ years of experience in digital marketing or strategy roles, expertise in web analytics tools such as Adobe Analytics, Excel, Power BI, and Tableau, and strong communication skills for presenting complex data insights to leadership. This role requires a deep understanding of historical performance metrics and the ability to forecast traffic trends while optimizing landing page destinations across paid and owned channels.

What you'll do

  • Analyze and report on digital traffic performance trends across various channels.
  • Develop and manage wireless digital traffic routing strategies for marketing tactics.
  • Collaborate with teams to forecast traffic impacts of upcoming events and campaigns.
  • Provide data-driven recommendations for optimizing landing page destinations and traffic routing.
  • Participate in go-to-market planning to offer traffic routing recommendations for new campaigns.

What we're looking for

  • 7+ years of experience in digital marketing or related roles with a proven track record.
  • Expertise in web and app analytics tools such as Adobe Analytics, Excel, Power BI, Tableau.
  • Strong communication skills for presenting complex data insights to executive leadership.
  • Creative and results-oriented mindset focused on driving digital traffic strategies.
  • Collaborative approach with cross-functional teams including Marketing, Product, Analytics.

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