Enterprise Product Marketing Manager, AI & Technical Marketing

Apple Inc

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Cupertino, CA
Salary
$119,700–$225,600 / yr
Posted
100 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $207k
This role $173k
$105k most similar roles pay here $253k

This role pays less than 79% of similar roles. Most pay $174,907–$238,450 — the shaded band above. At the midpoint, this role pays about $173k versus about $207k for comparable roles.

Based on 240 similar postings.

Employer

About Apple Inc

Apple Inc. is a multinational technology company known for designing and manufacturing consumer electronics, software, and online services, including the iPhone, Mac, iPad, and App Store. Industry: Consumer Electronics & Software

Apple Inc currently has 1984 open roles on FindRole.

Listed pay typically runs $175,000–$277,600 across 1590 roles with salary data.

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View all roles at Apple Inc

At a glance

TL;DR · Enterprise Product Marketing Manager, AI & Technical Marketing

Enterprise Product Marketing Manager, AI & Technical Marketing joins the Enterprise Product Marketing team to serve as the marketing voice for AI within the enterprise sector. This role bridges complex technical capabilities and real-world value for decision makers, IT leaders, and end users. You will define marketing strategies, positioning, and messaging for AI, IT, and security topics while developing high-quality assets like white papers, Keynote presentations, and sales enablement materials. Responsibilities include crafting compelling value propositions, building integrated programs to drive adoption, and gathering customer feedback to inform product development. The role requires expertise in translating complex subjects such as machine learning, on-device AI, and enterprise automation into clear stories. You will collaborate with product, engineering, and platform teams to stay ahead of the roadmap while synthesizing market data and research to shape technical strategy.

What you'll do

  • Define and own the marketing strategy, positioning, and messaging for Apple's AI and technical enterprise capabilities.
  • Translate complex machine learning and automation concepts into clear value propositions for decision makers and end users.
  • Create high-quality customer-facing assets including messaging frameworks, white papers, and sales enablement materials.
  • Execute integrated marketing programs to drive awareness and adoption of Apple’s AI technologies.
  • Partner with product and engineering teams to stay aligned with the technical roadmap and enterprise requirements.
  • Deliver presentations and briefings to senior executive and technical audiences regarding enterprise solutions.
  • Advocate for customer needs by providing feedback to product and engineering teams to inform development.
  • Analyze market data and industry trends to ensure Apple's AI narrative remains competitive and current.

What we're looking for

  • Bachelor's degree or equivalent experience.
  • 5+ years of product marketing experience including positioning, go-to-market strategy, and sales enablement for enterprise markets.
  • Experience crafting compelling and succinct positioning, messaging, and differentiation for products.
  • Superb communication skills with a passion for storytelling and presenting.
  • Exceptional ability to think strategically and analytically while maintaining an unyielding attention to detail.
  • Deep curiosity about AI and its practical applications in enterprise environments.
  • Experience marketing AI, machine learning, security, or IT management solutions in an enterprise context (preferred).
  • MBA or equivalent experience (preferred).

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