Director, Search Engine Optimization & Generative Engine Optimization (SEO/GEO)

Palo Alto Networks

Quick summary

Work type
On-site
Location
Santa Clara, CA
Salary
$224,000–$318,000 / yr
Posted
2 days ago
Nearby
99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $237k
This role $271k
$176k most similar roles pay here $333k

This role pays more than 75% of similar roles. Most pay $202,612–$271,000 — the shaded band above. At the midpoint, this role pays about $271k versus about $237k for comparable roles.

Based on 240 similar postings.

Employer

About Palo Alto Networks

Palo Alto Networks is a global cybersecurity company offering network security, cloud security, and endpoint protection solutions.

Palo Alto Networks currently has 30 open roles on FindRole.

Listed pay typically runs $154,000–$249,500 across 27 roles with salary data.

Most-posted roles

View all roles at Palo Alto Networks

At a glance

TL;DR · Director, Search Engine Optimization & Generative Engine Optimization (SEO/GEO)

Apply Now Log in to save

As the Director of Search Engine Optimization and Generative Engine Optimization (SEO/GEO) at Palo Alto Networks, you will lead a cross-functional team to evolve our search strategy from traditional SEO to AI-native GEO. Your primary responsibilities include developing strategies for maximizing visibility in Google AI Overviews and LLM-based answer engines like ChatGPT and Gemini, architecting content structures that enhance machine readability, and providing technical guidance on site architecture and structured data implementation. You will also track new success metrics such as "Share of Model" and AI referral traffic, present executive-level reports, and support M&A activities to preserve search authority. This role requires extensive experience in digital marketing with a focus on B2B or SaaS SEO, expertise in GEO, and proficiency in tools like Semrush, Conductor, Google Search Console, and Adobe Analytics. Additionally, you must have a deep understanding of how LLMs retrieve and cite content, as well as the ability to stay ahead of algorithmic shifts and embrace emerging AI search paradigms.

Skills

Semrush Conductor Google Search Console Adobe Analytics JSON-LD llms.txt .md plain text AI Overviews ChatGPT Perplexity Gemini Schema Technical SEO Generative Engine Optimization SEO CI/CD Python PostgreSQL

What you'll do

  • Lead the evolution of search strategy from traditional SEO to AI-native GEO.
  • Develop and execute strategies to maximize inclusion in Google AI Overviews.
  • Architect content structures that enhance machine readability for LLMs.
  • Provide technical guidance on site architecture and structured data deployment.
  • Track new success metrics like "Share of Model" and AI referral traffic.
  • Educate GTM teams on GEO strategy and build AI-powered tools for content creation.

What we're looking for

  • 12+ years of digital marketing experience with at least 5 years in SEO for complex B2B or SaaS environments.
  • Expertise in Generative Engine Optimization (GEO) and understanding of LLM content retrieval processes.
  • Proficiency in technical SEO, including schema implementation and site architecture optimization.
  • Ability to present complex data trends to executives and influence long-term product roadmaps.
  • Proven adaptability to rapid algorithmic changes and emerging AI search paradigms.
  • Strong background in SEM and integration with SEO/GEO strategies.
  • Previous experience in cybersecurity, translating technical threats into authoritative content.

Related searches

More Director jobs Director jobs in Santa Clara All jobs at Palo Alto Networks

More like this

Similar roles

Director of Website Strategy and UX

Palo Alto Networks

Santa Clara, CA 2 days ago $224,000–$318,000
Figma Adobe XD AEM Contentful WordPress HTML CSS Marketo Salesforce Google Analytics 4 Adobe Analytics WCAG Agile Methodology CMS JavaScript React Vue.js Node.js Python Docker Kubernetes
Save

Director of Digital Marketing Product Management

Palo Alto Networks

Santa Clara, CA 2 days ago $224,000–$318,000
Scrum Agile JIRA Azure DevOps MVP Technical Debt Management CMS Marketo Adobe Marketing Cloud CDP Analytics Tools Web Development KPIs Conversion Rate Optimization AI Cybersecurity CPPM SAFe Scaled Agile Frameworks
Save

Search Engineer

Leidos

Remote (8744 Gaithersburg Md Home Office, US) 55 days ago $87,100–$157,450
ApacheSolr AWSOpenSearch ApacheSpark ApacheFlume Linux MicrosoftSQLServer Java Python RESTAPI AzureLogAnalytics T-SQL SemanticSearch VectorEmbeddings RAGRetrievalPipelines HybridRetrieval MonitoringAndObservability CI/CD
Remote
Save

Director, MarTech Content & Workflow Design

USAA

San Antonio, TX 12 days ago $143,320–$273,930
Adobe Experience Manager Aprimo Workfront DAM Agile Lean Product Development Lean Portfolio Management AI Generative AI Agent-based Solutions CI/CD CRM Predictive Resource Planning Human Centered Design Journey Mapping Competitive Analysis Situation Analysis Workflow Automation Change Management Training Programs
Hybrid
Save