Director, Demand Strategy & Growth

Okta Inc

Hybrid

Quick summary

Work type
Hybrid
Location
Bellevue, WAChicago, ILToronto, Ontario, Canada
Salary
$204,000–$281,000 / yr
Posted
88 days ago
Nearby
99+ roles within 25 mi

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $238k
This role $242k
$180k most similar roles pay here $292k

This role pays more than 55% of similar roles. Most pay $204,050–$271,500 — the shaded band above. At the midpoint, this role pays about $242k versus about $238k for comparable roles.

Based on 240 similar postings.

Employer

About Okta Inc

Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[

Okta Inc currently has 152 open roles on FindRole.

Listed pay typically runs $184,000–$253,000 across 152 roles with salary data.

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View all roles at Okta Inc

At a glance

TL;DR · Director, Demand Strategy & Growth

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Okta seeks a Director of Demand Strategy & Growth to lead the Growth Lab and develop a signal-based demand engine that enhances targeting and pipeline efficiency. This role involves crafting strategic growth programs, identifying high-value business triggers, and optimizing global target account strategies using advanced data analytics. The ideal candidate will build scalable frameworks for cross-functional teams, ensuring seamless integration between sales, marketing operations, and field marketing. Key skills include expertise in signal-based marketing, proficiency with tools like Clay, 6sense, Salesforce, Marketo, and Common Room, and the ability to drive measurable pipeline impact through data-driven decision-making. The position requires a blend of strategic thinking, operational rigor, and leadership to influence senior stakeholders and embed growth strategies across the organization.

Skills

Clay 6sense Salesforce Marketo Common Room Signal-Based Marketing ABM Outbound Programs Intent Data Business Triggers Account Signals Cross-Channel Activation Operational Discipline Analytical Capability Framework Design Process Design Scalable Program Building Pipeline Impact Measurement & Optimization

What you'll do

  • Define the vision and roadmap for Okta’s Growth Lab to build a signal-based demand engine.
  • Identify high-value business triggers and intent signals to develop scalable growth programs.
  • Develop and optimize global target account strategies using various data sources.
  • Build frameworks and processes to operationalize signals across different go-to-market motions.
  • Create and scale growth programs that enhance account engagement and pipeline efficiency.
  • Partner with cross-functional teams to embed signal-based approaches into go-to-market execution.

What we're looking for

  • 10+ years of experience leading strategic growth and demand generation in B2B SaaS.
  • Expertise in signal-based marketing strategies using intent data and business triggers.
  • Hands-on familiarity with modern GTM tech tools like Clay, 6sense, Salesforce, Marketo.
  • Proven success building scalable repeatable demand programs driving measurable pipeline impact.
  • Strong operational discipline and analytical capability to guide decisions and improve performance.
  • Experience designing frameworks and processes for growth program scalability across teams.
  • Leadership skills to align cross-functional teams and influence senior partners effectively.

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