below marketmost similar roles pay hereabove market
This role pays less than
57%
of similar roles. Most pay
$158,542–$208,800
— the blue band above.
At the midpoint, this role pays about
$173k
versus about
$184k
for comparable roles.
Based on 240 similar postings.
Employer
About Citi
Citi is one of the world’s most trusted financial institutions, proudly serving millions of customers across the United States.
Citi currently has
268 open roles
on FindRole.
Listed pay typically runs
$125,760–$188,640
across 251 roles with salary data.
The Digital Tagging & Measurement Lead – VP (C13) joins the Digital Analytics team to own end-to-end analytics instrumentation for credit card and retail bank web and mobile applications. This role involves defining measurement strategies, translating business requirements into tracking specifications, and designing data layers and event taxonomies. You will configure tags and rules in systems like Adobe Launch or Ensighten, partner with engineering teams on SDK instrumentation, and lead QA using debugging tools. Key responsibilities include establishing governance standards, coordinating with offshore teams, and supporting A/B testing. Required technical skills include JavaScript, HTML, Adobe Analytics, or Google Analytics 4. You will ensure data integrity and privacy compliance while solving complex tracking problems across diverse digital customer journeys in a financial services context.
Adobe Analytics
Google Analytics 360
SQL
Python
Tag Management
Clickstream Data
Agile
Data Layer
Event Schemas
QA
Data Analysis
Ecommerce Models
Web Analytics