CNN is hiring a VP of Product Management for Ad Products to lead the strategic development and execution of advertising initiatives across various platforms. This senior leader will define the vision and roadmap for ad products, focusing on creating innovative formats that enhance user experience while driving revenue. Key responsibilities include optimizing performance throughout the ads funnel, embedding monetization into core product workflows, and collaborating with sales teams to align new products with market demands. The ideal candidate has over a decade of experience in digital advertising or product management, with expertise in launching innovative ad products and improving monetization at scale. They should be proficient in the digital ad ecosystem, including programmatic advertising and data platforms, and possess strong cross-functional leadership skills to drive alignment across teams within Warner Bros. Discovery’s expansive media landscape.
Define and execute ad product strategy across CNN’s platforms.
Develop innovative ad formats that enhance user experience and advertiser value.
Optimize advertising funnel efficiency to maximize revenue and yield.
Embed monetization into core product development workflows across teams.
Partner with Ad Sales to align new products with market needs and strategies.
What we're looking for
Over 12 years of experience in digital advertising, ad tech, or product management with senior leadership roles
Proven success in building and launching innovative ad products and monetization features
Strong understanding of the digital ad ecosystem including ad serving, programmatic, identity, data platforms, and measurement
Experience developing custom ad experiences such as native, branded content, and interactive formats
Ability to drive cross-functional alignment and influence product roadmaps without direct authority
Demonstrated success in improving monetization and funnel performance at scale
Market check
Salary context
This
$252,000–$468,000
range sits above
97%
of similar postings on FindRole.
Peer median band
$154,300–$229,100
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$161,437–$226,350
Middle half of comparable postings.
Based on 238 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Warner Bros. Discovery
Warner Bros. Discovery is a global media and entertainment company operating a broad portfolio of iconic content and brands including Warner Bros. film studio, HBO, CNN, Discovery Channel, and Max streaming service. Industry: Media & Entertainment
Warner Bros. Discovery currently has
54 open roles
on FindRole.
Listed pay typically runs
$121,100–$224,900
across 37 roles with salary data.
API
Cloud-native architecture
UX design
Data modelling
Agile delivery
Aha
Miro
Visio
ADO
PowerPoint
Static reference data
Security & company data mastering
Market data operations
Data operations practices
Identifiers
Golden-copy concepts
Governance
Exception handling