Disney Entertainment and ESPN Technology division is seeking a visionary executive to lead as Vice President of Lifecycle Product (MarTech), uniting storytelling with precision marketing at global scale. This role involves defining and executing the global marketing technology strategy, focusing on audience identity, unified messaging, creative velocity, experimentation, and performance measurement. The VP will mentor senior MarTech leaders, drive innovation in privacy-safe systems, and champion creative and technical excellence by building modular creative systems powered by GenAI. Key responsibilities include establishing clear KPIs aligned with business goals, fostering a culture of experimentation, and collaborating cross-functionally to deliver impactful solutions. Ideal candidates have over 15 years of marketing technology leadership experience, deep expertise in audience identity and privacy compliance, and proven success in leading global MarTech teams. Strong analytical skills, communication abilities, and talent development are essential for this role within the dynamic Disney Entertainment ecosystem.
Define and execute the global marketing technology strategy for audience identity and unified messaging.
Lead senior MarTech leaders overseeing Disney’s Unified Messaging Platform (UMP) and Prestream Content Promotion.
Drive innovation in privacy-safe marketing systems to ensure compliance across all channels.
Champion creative and technical excellence by building modular creative systems with GenAI integration.
Establish clear KPIs aligned with business goals, connecting marketing spend to outcomes through advanced measurement frameworks.
Foster a culture of experimentation and learning to optimize campaign performance rapidly.
Promote consumer-centricity and innovation in every campaign for timely and relevant guest engagement.
What we're looking for
Over 15 years of marketing technology leadership experience driving measurable growth for global brands.
Expertise in audience identity, unified messaging platforms, privacy compliance, and creative systems.
Proven ability to lead and scale global MarTech teams across international markets and technologies.
Strong analytical skills with experience in experimentation, measurement, and performance optimization.
Excellent communication and interpersonal skills to influence senior executives and cross-functional partners.
Success in attracting, mentoring, and developing high-performing talent within marketing technology teams.
BS/BA degree required.
Market check
Salary context
This
$277,500–$372,100
range sits above
95%
of similar postings on FindRole.
Peer median band
$142,320–$213,480
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$155,741–$214,450
Middle half of comparable postings.
Based on 239 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About The Walt Disney Company
The Walt Disney Company is a diversified global entertainment and media enterprise operating in segments including Disney Parks, Experiences and Products; Entertainment (ABC, Hulu, Disney+); and ESPN. Industry: Entertainment & Media
The Walt Disney Company currently has
121 open roles
on FindRole.
Listed pay typically runs
$141,900–$190,300
across 113 roles with salary data.
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