Staff Process Architect, Data Partnership

What you'll do

• Unify fragmented data functions into a single end-to-end campaign data function to internalize capabilities and streamline operations.
• Architect scalable workflows for audience management, data onboarding, and investigations to increase velocity without increasing headcount.
• Develop and champion self-service tools that allow marketers to manage the data components of campaign production independently.
• Implement AI and automation solutions to reduce manual effort and accelerate campaign cycle times.
• Build governed data foundations including semantic attributes and metadata to power natural-language targeting for AI-driven activation.
• Lead a team of contractors to ensure high quality, consistent throughput, and accountability across the data portfolio.
• Manage the end-to-end audience lifecycle, translating marketing intent into compliant audiences across various martech platforms.
• Triage and root-cause campaign data issues by coordinating with cross-functional engineering and product teams for resolution.

What we're looking for

• Minimum of 10 years of experience in marketing data operations, campaign operations, or data management.
• Proven expertise in process architecture to design and scale operational workflows, SLAs, and governance models.
• Advanced SQL skills and fluency with data pipelines and ETL processes for root-cause investigation.
• Experience leading and developing teams, including managing contractor or managed-service resources.
• Expert knowledge of audience segmentation and activation in enterprise platforms like Adobe AEP and Marketo.
• Demonstrated success unifying fragmented operational functions into a single end-to-end service.
• Proficiency in leveraging automation and AI, including generative AI and agentic workflows, to accelerate operations.
• Strong command of data governance, privacy, and data protection practices for marketing targeting.