Software Engineer 5, Ads Signals Conversion API

Netflix

Confirmed live today High trust

Quick summary

Work type: On-site
Location: New York, NYLos Angeles, CALos Gatos, CASeattle, WA
Salary: $388,000–$558,000 / yr
Employment: Full-time
Posted: 24 days ago
Freshness: Confirmed live today
Nearby: 99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $249k

This role $473k

$166k $600k

below market most similar roles pay here above market

This role pays more than 90% of similar roles. Most pay $207,650–$289,850 — the blue band above. At the midpoint, this role pays about $473k versus about $249k for comparable roles.

Based on 240 similar postings.

Employer

About Netflix

Netflix is the world''s leading streaming entertainment service, offering a vast library of TV series, films, documentaries, and original content to subscribers in over 190 countries. Industry: Streaming Entertainment & Media

Netflix currently has 165 open roles on FindRole.

Listed pay typically runs $388,000–$619,000 across 151 roles with salary data.

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At a glance

TL;DR · Software Engineer 5, Ads Signals Conversion API

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Software Engineer 5 - Ads Signals Conversion API will join the Ads Identity, Signals and Audiences team to design and develop Netflix Conversion APIs. This role focuses on building high-volume, low-latency services to ingest consented user engagement events from advertiser properties in near-real-time via server-to-server streaming, pixel requests, and batch uploads. The primary objective is to power critical measurement, optimization, retargeting, and reporting capabilities while maintaining accurate member identities and privacy compliance. Key technical requirements include experience with conversion APIs, event processing, and streaming architectures using technologies like Kafka and Flink. Candidates must possess a strong understanding of the ad technology landscape, programmatic advertising, and global privacy regulations. The work involves creating high-fidelity, deduplicated data sets to support outcome-based optimization and privacy-enhancing multi-party data sharing.

What does a Software Engineer earn in New York?

Median $216000 from 262 postings across 62 companies.

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Skills

Conversion API Kafka Flink Streaming Architectures Event Processing Programmatic Advertising Pixel Requests Server-to-Server Streaming Privacy-Enhancing Technology CTV

What you'll do

Design and develop Netflix Conversion APIs to power measurement, optimization, retargeting, and reporting capabilities.
Build high-volume, low-latency services to ingest consented user engagement events in near-real-time.
Support multiple data ingestion methods including server-to-server streaming, pixel requests, and batch uploads.
Process conversion events from diverse sources to create deduplicated, identity-enriched, and attribution-enriched "gold" data sets.
Leverage conversion events to enable derivative services such as retargeting and outcome-based optimization.
Implement streaming event architectures using technologies like Kafka and Flink.
Ensure all advertising technologies and data processes comply with global regulations and consumer privacy choices.

What we're looking for

Demonstrated experience building server-to-server, batch, and pixel Conversion APIs.
Expertise in leveraging conversion events to enable retargeting and outcome-based optimization.
Practical experience with streaming event architectures and related technologies like Kafka or Flink.
Strong understanding of the ad technology landscape, including programmatic advertising and digital marketing trends.
Familiarity with global ads regulations, privacy, consent, and legal compliance.
Excellent communication, negotiation, and relationship-building skills for cross-functional collaboration.
Ability to manage multiple priorities in a fast-paced, dynamic work environment.
Familiarity with clean rooms and privacy-enhancing technology (preferred).