Senior Manager Digital Product – Digital Engagement

What you'll do

• Develop and own Medicaid member digital engagement strategy to activate, onboard, retain, and re-engage members.
• Define product roadmap for digital engagement platforms like RCS, Email, SMS, ensuring consistent messaging across channels.
• Design engagement strategies addressing barriers such as the digital divide, low literacy, language barriers, and trust issues.
• Integrate Social Determinants of Health insights into engagement strategies to proactively address member needs.
• Champion health equity by ensuring engagement strategies reach members across the digital divide.

What we're looking for

• 7+ years of experience in digital product management or strategy with a focus on healthcare.
• Developed and executed digital engagement strategies that drove measurable adoption, retention, and health outcomes.
• Managed complex roadmaps for engagement channels such as Email, Push Notifications, SMS, and similar platforms.
• Led cross-functional teams in Agile/SAFe environments, including experience with analytics and performance metrics.
• Partnered with marketing, analytics, and technology teams to deliver data-driven personalized experiences.
• Familiarity with healthcare regulatory requirements like HIPAA and CMS guidelines.