Senior Director, Consumer 360 Data & Decisioning

Equifax

Confirmed live today High trust
Hybrid

Quick summary

Work type
Hybrid
Location
Alpharetta, GA
Employment
Full-time
Posted
1 day ago
Freshness
Confirmed live today

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How this pay compares to similar roles

Similar $227k
$170k most similar roles pay here $283k

This listing doesn't post a salary. Most similar roles pay $181,100–$272,500.

Based on 240 similar postings.

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About Equifax

Equifax is a global data, analytics, and technology company and one of the "Big Three" credit reporting agencies, specializing in consumer and commercial credit information.

Equifax currently has 16 open roles on FindRole.

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TL;DR · Senior Director, Consumer 360 Data & Decisioning

As the Senior Director - Consumer 360 Data & Decisioning within the Direct to Consumer Data, Analytics & Insights team, you will serve as a critical bridge between business strategy and technical execution. You will lead the evolution of Consumer 360 and Next Best Action capabilities by translating complex requirements into scalable data, analytics, and decisioning solutions. Your daily responsibilities include designing consumer data platform concepts, architecting rule engines for real-time personalization, and operationalizing predictive insights across omnichannel touchpoints like web, app, email, and push notifications. You will manage the roadmap, oversee data integration and governance, and ensure high data quality and privacy controls. The role requires expertise in consumer data platforms, decisioning logic, agile delivery, and marketing automation. Key technical skills include experience with Salesforce Marketing Cloud or OneSignal to drive adaptive, AI-enabled personalization for consumers.

What you'll do

  • Translate complex business requirements into scalable data, analytics, and decisioning solutions.
  • Drive the roadmap, use-case prioritization, and backlog management for Consumer 360 and decisioning capabilities.
  • Design and implement consumer data platform concepts to create unified, actionable consumer profiles.
  • Architect Next Best Action frameworks including ranking algorithms, eligibility criteria, and suppression guardrails.
  • Partner with technology teams to map data across touchpoints while ensuring quality, lineage, and privacy controls.
  • Operationalize predictive insights and scores from data science teams into automated consumer journeys.
  • Enable coordinated activation of consumer insights across web, app, email, push, and call-center channels.
  • Establish measurement frameworks to evaluate decision effectiveness and identify opportunities for continuous optimization.

What we're looking for

  • 7 to 10+ years of experience leading data product delivery, consumer data platforms (CDP), decisioning engines, or enterprise data integration.
  • 5+ years of experience leading large data product teams and large integrations.
  • Proven ability to translate business logic into configurable decisioning frameworks for cross-functional stakeholders.
  • Strong experience designing or operationalizing decisioning, personalization, or Next Best Action capabilities using consumer data and analytics.
  • Strong understanding of predictive analytics, segmentation, consumer behavior, and the operational use of analytical outputs.
  • Hands-on experience with Agile delivery, including writing user stories, managing backlogs, leading UAT, and optimizing rule performance.
  • Experience with marketing automation, digital activation, consumer engagement, or servicing technologies and channels.
  • Experience designing/implementing CDP concepts (preferred); experience with Salesforce Marketing Cloud or OneSignal (preferred).

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