Senior Business Data Analyst, Ad Operations

What you'll do

• Monitor and optimize programmatic campaigns using real-time and historical data signals.
• Diagnose performance issues across supply, demand, and delivery systems; recommend interventions.
• Design and evaluate A/B and multivariate experiments with sensor-based features.
• Contribute to the development of automated decisioning systems for campaign management.
• Partner with data scientists to translate business problems into ML-driven solutions.
• Drive evolution from manual campaign management to automated, intelligence-driven optimization.

What we're looking for

• 4+ years of experience in data analysis, campaign optimization, or programmatic advertising
• Strong proficiency in SQL and Python for large-scale data analysis
• Solid understanding of the programmatic advertising ecosystem and key performance indicators (KPIs)
• Experience designing and analyzing experiments using A/B testing and causal inference methods
• Ability to communicate insights effectively to both technical and non-technical stakeholders
• Strong problem-solving skills with a focus on driving measurable outcomes
• Familiarity with machine learning concepts and experience collaborating on production ML systems