Product Marketing Manager
Actively hiring
Posted today
Verified listing
Santa Monica, CA · London, United Kingdom
Posted today
Market check
Salary context
How this pay compares to similar roles
Similar $193k
$155k
most similar roles pay here
$237k
This listing doesn't post a salary. Most similar roles pay $162,500–$224,000.
Based on 239 similar postings.
Employer
About Snap Inc.
Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.
Snap Inc. currently has 55 open roles on FindRole.
Listed pay typically runs $209,000–$313,000 across 39 roles with salary data.
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At a glance
TL;DR
The Product Marketing Manager role within Snap Inc.’s Product Marketing team involves leading go-to-market strategies for Snapchat’s App performance marketing solutions, focusing on the EMEA region. This position requires close collaboration with product management and sales teams to launch advertising products and drive their adoption through comprehensive market research and analytical insights. Key responsibilities include developing global go-to-market plans, coordinating marketing efforts, and educating both internal and external stakeholders on Snapchat’s offerings. The ideal candidate should have deep knowledge of the app performance digital ads landscape, strong project management skills, and experience in launching products globally. Preferred qualifications include familiarity with data analytics tools like Looker and Excel, expertise in social media ad platforms, and a track record in product marketing or strategy at technology companies.
Skills
Excel
Looker
Data Science
Data Engineering
Social media ads manager platforms
Digital advertising measurement tools
Product Marketing
Product Strategy
Project Management
Market Research
Public Speaking
Analytics Tools
What you'll do
- Lead go-to-market strategies for Snapchat’s App performance marketing solutions.
- Collaborate with Product Management & Sales teams to launch and grow advertising product adoption.
- Develop global market entry plans, including positioning, narrative, and activation strategies.
- Inform the product roadmap using insights from advertisers and marketplace trends.
- Drive cross-functional alignment on go-to-market strategy and track success metrics.
What we're looking for
- Deep knowledge of the app performance digital ads competitive landscape.
- Experience in product marketing, strategy, or relevant digital performance marketing/sales work.
- Strong analytical and problem-solving skills to inform product roadmaps.
- Ability to lead market research and assess ad products' value proposition.
- Strong project management skills for executing go-to-market plans effectively.
- Expertise in developing global go-to-market strategies and internal communications.
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