Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist

Capital One Financial

Hybrid Actively hiring
McLean, VA · Richmond, VA · Chicago, IL · New York, NY · Riverwoods, IL Posted 14 days ago $109,900–$125,400 / year
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At a glance

AI generated

TL;DR

Capital One seeks a Principal Associate to join its US Card Business team as a Salesforce Marketing Cloud (SFMC) Campaign Specialist. This senior role involves consulting with Strategy Leads to design and optimize SFMC journeys, build audiences, and execute campaigns across email marketing channels. The specialist will leverage Journey Builder, Email Studio, Automation Studio, and Data Extensions to deliver personalized content and dynamic segmentation rules, ensuring efficient campaign execution and performance optimization. Essential skills include extensive experience with SFMC, SQL, HTML, CSS, and AMPscript for building automations and maintaining peak platform performance. Ideal candidates stay updated on industry trends, possess strong analytical capabilities, and excel in cross-functional collaboration within a regulated financial services environment.

Skills

Salesforce_Marketing_Cloud SQL HTML CSS AMPscript Journey_Builder Email_Studio Automation_Studio Data_Extensions Workfront BPM Lean PMP SSJS

What you'll do

  • Design and streamline Salesforce Marketing Cloud journeys based on marketer requirements.
  • Build and filter audiences using SFMC tools like Journey Builder and Data Extensions.
  • Execute cross-channel marketing campaigns with expertise in personalization and automation.
  • Collaborate with MarTech leads to develop new capabilities and platform integrations.
  • Monitor and analyze campaign performance, providing actionable insights for optimization.
  • Troubleshoot technical issues and optimize processes to enable efficient campaign execution.

What we're looking for

  • At least 3 years of experience planning, building, and analyzing marketing campaigns using Salesforce Marketing Cloud.
  • Extensive experience with SFMC tools including Journey Builder, Email Studio, Automation Studio, and Data Extensions.
  • Proficiency in SQL queries for audience segmentation and AMPscript for dynamic content personalization.
  • Ability to troubleshoot technical issues and optimize SFMC for peak performance and data integrity.
  • Experience working with cross-functional teams in a matrixed environment and navigating ambiguity autonomously.
  • Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist.
  • 3+ years of journey orchestration experience in Financial Services or other regulated industries.

Market check

Salary context

This $109,900–$125,400 range sits above 4% of similar postings on FindRole.

Peer median band

$161,070–$237,500

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$162,150–$241,500

Middle half of comparable postings.

Based on 239 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 489 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 483 roles with salary data.

Most-posted roles

View all roles at Capital One Financial

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