This role pays more than
77%
of similar roles. Most pay
$129,925–$211,875
— the shaded band above.
At the midpoint, this role pays about
$217k
versus about
$171k
for comparable roles.
Based on 238 similar postings.
Employer
About Upstart
Upstart is an AI lending platform that partners with banks and credit unions to expand access to affordable credit using non-traditional variables.
Upstart currently has
40 open roles
on FindRole.
Listed pay typically runs
$177,200–$245,400
across 40 roles with salary data.
As a Principal Analyst in Growth Marketing at Upstart, you will lead analytics for one of the company's largest acquisition channels, collaborating closely with digital marketing, product, engineering, and machine learning teams to drive strategic initiatives. You will apply advanced measurement frameworks like MMMs and geo-based incrementality testing to provide stakeholders with actionable insights, enhancing decision-making across paid search, social media, video, mobile, and SEO campaigns. Your role involves designing quantitative analyses, conducting experiments, and shaping data infrastructure to support borrower acquisition and retention, all while upleveling growth data capabilities through close collaboration with engineering teams. This position requires a strong analytical background with at least 10 years of experience in marketing or product analytics, proficiency in SQL, Python/R, Looker/Mode/Tableau, and the ability to communicate complex insights effectively. Experience in fintech and consumer financing is preferred, as well as the capability to influence C-level decision-making through executive narratives and visualizations.
Excel
Visio
Confluence
Jira
Agile
Microsoft Office Applications
Technical Writing
Business Requirements Analysis
Critical Thinking
Problem Solving
Process Design
Operational Efficiency
Communication
Charles River IMS
Charles River for Private Markets
Aladdin
SQL
Snowflake
Agile
Scrum
CI/CD
Data Governance
Metadata Management
Integration Strategies
Order Management Systems
Deal Management Platforms
Business Analysis
Systems Design
Test Planning
IT Business Analysis
Business Process Improvement