Marketing Analyst, PLG & Self-Serve Analytics

Twilio

Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$96,640–$120,800 / yr
Posted
21 days ago
Closes
Nov 9, 2026

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $158k
This role $109k
$86k most similar roles pay here $200k

This role pays less than 91% of similar roles. Most pay $127,600–$188,600 — the shaded band above. At the midpoint, this role pays about $109k versus about $158k for comparable roles.

Based on 239 similar postings.

Employer

About Twilio

Twilio is a cloud communications platform that provides APIs and software, allowing developers to embed voice, messaging, video, and email functionalities directly into their applications.

Twilio currently has 21 open roles on FindRole.

Listed pay typically runs $155,520–$175,245 across 20 roles with salary data.

Most-posted roles

View all roles at Twilio

At a glance

TL;DR · Marketing Analyst, PLG & Self-Serve Analytics

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Join Twilio's Marketing Analytics team as a Marketing Analyst specializing in PLG and Self-Serve Analytics, where you will serve as the bridge between GTM engineers and business teams, translating business goals into scalable technical programs. Your day-to-day responsibilities include leading PLG analytics by designing high-impact sales programs and growth experiments, collaborating with data engineering to scale tests from pilot to production, and building strategic partnerships with sales and marketing leaders to drive actionable insights. Essential skills include fluency in SQL and Python, experience with product-led growth metrics, proficiency with Large Language Models for innovative solutions, and the ability to synthesize complex data into clear communications for stakeholders. This role focuses on Twilio's self-service business, emphasizing free-to-paid conversion and usage-based cohorting at scale.

Skills

Python SQL Large Language Models (LLMs) CI/CD PostgreSQL Snowflake Tableau Looker Salesforce Google Analytics Amplitude Mixpanel Jupyter Notebook Git GitHub Slack Zoom Microsoft Teams Trello Asana

What you'll do

  • Lead PLG analytics for Twilio's self-service business.
  • Translate business needs into technical solutions using Python and SQL.
  • Build strategic partnerships with sales and marketing leaders to drive experiments.
  • Drive iteration by validating play effectiveness with sales teams.
  • Develop analytical toolkits that help Sales and Marketing teams act on insights.

What we're looking for

  • Proven fluency in SQL and Python.
  • Experience with product-led growth metrics (activation rates, free-to-paid conversion).
  • Ability to work with Large Language Models (LLMs) for innovative solutions.
  • Strong analytical skills to influence business strategy through data insights.
  • Capability to build strategic partnerships and translate hypotheses into experiments.
  • Bachelor's degree in a quantitative or business field required.
  • Experience in usage-based SaaS environments preferred.

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