Owned Social Strategist - App Store

Apple Inc

Quick summary

Work type
On-site
Location
Culver City, CA
Salary
$110,400–$210,800 / yr
Posted
today

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $214k
This role $161k
$93k most similar roles pay here $276k

This role pays less than 85% of similar roles. Most pay $177,900–$249,750 — the shaded band above. At the midpoint, this role pays about $161k versus about $214k for comparable roles.

Based on 240 similar postings.

Employer

About Apple Inc

Apple Inc. is a multinational technology company known for designing and manufacturing consumer electronics, software, and online services, including the iPhone, Mac, iPad, and App Store. Industry: Consumer Electronics & Software

Apple Inc currently has 1785 open roles on FindRole.

Listed pay typically runs $162,500–$272,100 across 1446 roles with salary data.

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At a glance

TL;DR · Owned Social Strategist - App Store

As an Owned Social Strategist at Apple's Services team, you will lead the development of a new organic social marketing strategy for the App Store, focusing on innovative ideation and execution across multiple platforms. Your day-to-day responsibilities include collaborating with cross-functional teams to plan and execute integrated campaigns, evangelizing best practices internally and externally, and leveraging AI optimizations while maintaining an authentic voice in content creation. You will need 5+ years of experience in digital/social marketing, a deep understanding of the app developer ecosystem, and proven skills in mapping social initiatives to measurable KPIs. Preferred qualifications include futuristic thinking, cultural trend awareness, and expertise in emerging social media formats. This role demands strong leadership, negotiation, and storytelling abilities, as well as the capacity to manage agency relationships and provide hands-on support for programming and publishing across owned channels.

What you'll do

  • Spearhead the development of a new organic social strategy for the App Store.
  • Map all social efforts to clear measurement frameworks and deliver insights.
  • Develop social-first concepts and campaigns for App Store channels.
  • Work with cross-functional teams to plan and execute integrated social projects.
  • Evangelize social best practices internally and externally, educating stakeholders.
  • Lead agency briefings and manage relationships with third-party agencies.

What we're looking for

  • 5+ years of digital/social marketing experience in the social media space.
  • 3+ years of agency management and vendor coordination expertise.
  • Deep understanding of app developer ecosystem and challenges.
  • Proven ability to map social initiatives to measurable KPIs and present insights.
  • Experience collaborating with creators, talent, and external partners on social efforts.
  • Strong leadership, negotiation skills, and multitasking abilities for multiple projects.
  • Excellent storytelling and presentation skills for diverse audiences.

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