App Store Senior Marketing Data Scientist

What you'll do

• Define data collection and reporting requirements for analysis, ETLs, and machine learning.
• Investigate large datasets to uncover trends and insights that drive marketing strategies.
• Determine the incremental impact of marketing on App Store business through paid channels.
• Design and optimize customer journey touchpoints in marketing campaigns.
• Develop attribution logic benchmarks for continuous campaign optimization.
• Build automated dashboards to monitor channel and campaign performance regularly.
• Establish propensity models to refine audience selection for targeted campaigns.

What we're looking for

• 4+ years of data scientist or analyst experience, preferably in digital media or tech
• Strong proficiency with SQL, Python, and R for data analysis
• Experience building sophisticated datasets from structured and unstructured data
• Solid experience in marketing campaign measurement across paid and non-paid channels
• Expertise in experimental design, linear regression, clustering, survival, and quasi-causal analysis
• Ability to communicate complex business insights clearly and concisely to drive action