Product Marketing Lead

Ripple

Hybrid

Quick summary

Work type
Hybrid
Location
—
Salary
$170,000–$200,000 / yr
Posted
58 days ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $200k
This role $185k
$153k most similar roles pay here $249k

This role pays less than 63% of similar roles. Most pay $168,055–$232,375 — the shaded band above. At the midpoint, this role pays about $185k versus about $200k for comparable roles.

Based on 239 similar postings.

Employer

About Ripple

Ripple Labs is a blockchain and cryptocurrency company that develops the XRP Ledger and provides cross-border payment solutions to financial institutions, enabling faster and cheaper international money transfers. Industry: Blockchain Technology & Cross-Border Payments

Ripple currently has 34 open roles on FindRole.

Listed pay typically runs $168,000–$200,000 across 23 roles with salary data.

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At a glance

TL;DR · Product Marketing Lead

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Join our dynamic team as an experienced Product Marketer with a focus on blockchain, traditional finance, and DeFi to shape the market understanding and adoption of Ripple’s institutional DeFi solutions. You will craft clear positioning and lead go-to-market strategies for innovative products like stablecoin payments and agentic commerce, translating technical capabilities into compelling value propositions for institutional clients. Your day-to-day involves collaborating with business development, marketing, communications, and sales enablement teams to drive engagement, develop segment-specific strategies, and execute new product launches. Ideal candidates have over eight years of experience in product marketing within blockchain or DeFi sectors, a deep understanding of traditional financial markets, and the ability to work independently while fostering strong cross-functional relationships.

Skills

Blockchain DeFi Crypto Stablecoins Product Marketing GTM Strategy Cross-functional Collaboration Sales Enablement Business Development Marketing Communications

What you'll do

  • Define and execute go-to-market strategies for Ripple’s institutional DeFi solutions.
  • Craft differentiated positioning and messaging for blockchain-based financial products.
  • Lead the development of new product features and partner launches cross-functionally.
  • Collaborate with business development to drive joint market opportunities with partners.
  • Work with marketing teams to activate go-to-market strategies for target audiences.
  • Provide sales enablement materials and training sessions for field teams.

What we're looking for

  • 8+ years experience in Product Marketing or equivalent role.
  • Deep understanding of traditional financial markets and DeFi/crypto products.
  • Proven ability to develop and execute go-to-market strategies.
  • Strong relationship-building skills for cross-functional collaboration.
  • Expertise in crafting differentiated positioning and impactful messaging.
  • Experience working with stablecoins and blockchain-based solutions preferred.

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