| Microsoft Careers

Microsoft

Quick summary

Work type
On-site
Location
Salary
$130,900–$251,900 / yr
Posted
46 days ago

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $180k
This role $191k
$104k most similar roles pay here $268k

This role pays more than 67% of similar roles. Most pay $152,150–$207,350 — the shaded band above. At the midpoint, this role pays about $191k versus about $180k for comparable roles.

Based on 239 similar postings.

Employer

About Microsoft

Microsoft Corporation is a global technology leader producing software, hardware, and cloud services including Windows, Office 365, Azure cloud platform, Xbox gaming, and Surface devices. Industry: Software & Cloud Computing

Microsoft currently has 1578 open roles on FindRole.

Listed pay typically runs $119,800–$234,700 across 1406 roles with salary data.

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View all roles at Microsoft

At a glance

TL;DR · | Microsoft Careers

As a Director of Windows Go-to-Market (GTM) within Microsoft’s Windows Consumer team, you will lead strategic demand generation initiatives that drive new PC sales globally. Your day-to-day involves crafting data-driven marketing briefings and multi-channel strategies to align with critical consumer moments like the holiday season and back-to-school period. You will work closely with OEM partners, retail channels, and product teams to ensure cohesive execution across paid digital, social media, SEO, email campaigns, and more. This role requires expertise in market research, program management, and precision marketing measurement, leveraging tools such as predictive audience targeting models and KPIs to optimize ROI. Ideal candidates possess a master’s degree or equivalent experience in marketing, business, or computer science, with strong skills in data analysis, cross-functional collaboration, and strategic planning within the fast-evolving tech industry.

What you'll do

  • Own and drive strategy for critical consumer moments like Holiday and Back to School.
  • Develop data-driven briefings that produce successful campaigns aligned with key marketing moments.
  • Identify priority channels for maximum impact, ensuring initiatives align with sales goals.
  • Lead cross-functional initiatives end-to-end to deliver high-impact results globally.
  • Craft programmatic requirements for partner participation to ensure cohesive execution.
  • Define and set up measurement milestones to track campaign success across segments.

What we're looking for

  • At least a Master’s degree and 8+ years of business experience, or Bachelor’s degree and 12+ years of experience.
  • Proven track record in managing people directly or indirectly, including virtual teams.
  • Expertise in crafting data-driven marketing briefings for global campaigns.
  • Experience developing multi-channel demand generation strategies aligned with sales goals.
  • Strong program management skills to lead cross-functional initiatives end-to-end.
  • Ability to measure and optimize marketing performance using KPIs and ROI analysis.

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