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Based on 239 similar postings.
Employer
About Carmax
CarMax is the largest used car retailer in the United States, offering a customer-friendly, no-haggle buying experience with a broad selection of quality used vehicles, financing, and vehicle protection plans. Industry: Automotive Retail
The Manager of Marketing Analytics at CarMax is a strategic role within the Marketing Analytics team, responsible for optimizing hundreds of millions of dollars in annual marketing investment. This senior-level position involves developing measurement frameworks, designing experiments, and translating complex analyses into actionable recommendations that influence channel strategy and ROAS targets. The ideal candidate will have extensive experience with marketing analytics methodologies such as media mix modeling, multi-touch attribution, incrementality testing, and A/B experimentation. They should be proficient in SQL, Python or R, Snowflake, Excel, Tableau, and PowerPoint, and capable of communicating analytical insights to both technical and non-technical stakeholders. The role requires collaboration with channel marketing managers, data engineering teams, media agencies, and cross-functional partners to drive performance across paid search, display, programmatic, and video channels in the retail automotive industry.
Lead and evolve marketing measurement approaches across channels to maintain best-in-class analytics capability.
Design test frameworks for channel-level experiments, define success criteria, and scale learnings with channel managers.
Deliver portfolio-level analyses to optimize investment allocation and quantify efficiency managing hundreds of millions in annual budget.
Serve as primary analytics partner to channel marketing managers, informing their media, creative, and optimization strategies directly.
Mentor junior analysts, provide timely feedback, and coach them to accelerate their growth within the team.
Present findings and strategic perspectives to senior leaders, building consensus on investment decisions.
What we're looking for
7+ years experience in marketing analytics or related analytical roles
Strong analytical and problem-solving skills with proven ability to influence investment decisions
Experience with marketing measurement methodologies including attribution modeling, media mix modeling, incrementality testing, and A/B experimentation
Proven ability to lead complex projects and collaborate effectively across cross-functional teams
Strong working knowledge of SQL, Python or R, Snowflake, Excel, Tableau, and PowerPoint
Ability to communicate complex analytical concepts clearly to both technical and non-technical audiences
SQL
Python
Data Analysis
KPI Identification
Model Tuning
Management Systems
Alert Systems
Regular Review Meetings
Pricing System Issues Resolution
Data Science Leadership
Strategic Direction Influence
Complex Topic Communication
Executive Thinking Improvement
Innovation Execution Enhancement