As a Director of Customer Analytics at loanDepot, you will lead strategic initiatives to enhance customer insights and marketing effectiveness, driving revenue growth through comprehensive analysis of mortgage-specific KPIs. Your daily tasks include conducting full-funnel attribution and unit economics analysis, designing A/B tests for landing pages, and collaborating with Data Science and Marketing teams to build predictive models that optimize sales efficiency. You will use advanced tools like Databricks and Tableau to ensure data accuracy and deliver actionable insights to executive leadership. With a background in Business Economics or Engineering and expertise in digital marketing ROI measurement, you will thrive in this fast-paced environment, contributing to the company’s dynamic growth in consumer lending markets.
Skills
Tableau
PowerBI
Databricks
MS SQL
Python
SQL
A/B testing
Machine learning
ROI analysis
Digital marketing
Data manipulation
Data analysis
CI/CD
What you'll do
Analyze mortgage-specific KPIs to optimize marketing ROI and conversion efficiency.
Identify market trends and opportunities to improve customer engagement and retention.
Develop insights into customer behavior and drop-off patterns for lifecycle strategy.
Design and analyze A/B tests with Marketing and Product teams to reduce drop-off rates.
Build machine learning models to prioritize leads based on conversion probability and intent data.
Translate complex data findings into actionable strategic insights for executive leadership.
Create and deliver presentations summarizing complex analyses to inform business decisions.
What we're looking for
Expert-level experience in measuring digital marketing ROI across social, search, and lead aggregators.
Minimum 3 years of data manipulation and analysis using modern data stack tools like Databricks and MS SQL.
Deep understanding of mortgage-specific KPIs such as CPL, CPFL, and pull-through rates.
Proven ability to translate complex technical findings into actionable strategic insights for executive leadership.
Experience working in fast-paced, dynamic environments with rapid testing and iteration cycles.
Strong collaboration skills across matrixed teams including marketing managers, data scientists, and analysts.
Market check
Salary context
This
$104,000–$170,000
range sits above
14%
of similar postings on FindRole.
Peer median band
$170,000–$251,900
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$165,000–$258,000
Middle half of comparable postings.
Based on 237 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About LoanDepot
loanDepot is a retail mortgage lender and real estate services company providing home purchase loans, refinances, and home equity products to consumers across the United States. Industry: Mortgage Lending & Real Estate Finance
LoanDepot currently has
9 open roles
on FindRole.
Listed pay typically runs
$138,000–$190,500
across 8 roles with salary data.
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