Head of GTM - IoT Video Analytics Platform

Qualcomm

Quick summary

Work type
On-site
Location
San Diego, CA · Santa Clara, CA
Salary
$231,100–$346,700 / yr
Posted
115 days ago
Closes
Aug 8, 2026
Nearby
99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $220k
This role $289k
$151k most similar roles pay here $368k

This role pays more than 87% of similar roles. Most pay $184,950–$254,712 — the shaded band above. At the midpoint, this role pays about $289k versus about $220k for comparable roles.

Based on 239 similar postings.

Employer

About Qualcomm

Qualcomm is a leading American semiconductor and telecommunications company based in San Diego, CA.

Qualcomm currently has 615 open roles on FindRole.

Listed pay typically runs $148,300–$222,500 across 556 roles with salary data.

Most-posted roles

View all roles at Qualcomm

At a glance

TL;DR · Head of GTM - IoT Video Analytics Platform

Apply Now Log in to save

Qualcomm seeks a Senior Director of Go-to-Market to lead commercial strategy and execution for its edge-based video analytics platform, focusing on enterprise and commercial segments. This role involves defining and implementing comprehensive go-to-market strategies, developing ABM programs, crafting compelling messaging around edge-AI differentiation, and driving pipeline generation. The candidate will also manage partner marketing initiatives, collaborate with Product Management and Engineering to shape the product roadmap based on market insights, and lead a high-performing marketing team. Preferred qualifications include extensive experience in B2B go-to-market strategy, physical security, video surveillance, IoT, or enterprise SaaS industries, along with proficiency in CRM systems, marketing automation platforms, and data analysis tools. This role is pivotal in shaping the commercial trajectory of an innovative technology company in a rapidly evolving market.

Skills

Salesforce HubSpot Marketo CRM systems Marketing automation platforms Data analysis tools ABM programs integrated campaigns GTM playbooks sales enablement materials competitive battle cards case studies thought leadership content market research competitive analysis win/loss studies partner marketing programs co-marketing initiatives partner enablement resources training materials certification programs

What you'll do

  • Define and implement comprehensive go-to-market strategies for video analytics solutions.
  • Develop ABM programs and integrated campaigns that differentiate edge-AI platform.
  • Build scalable GTM playbooks and frameworks for product launches and market expansion.
  • Craft compelling messaging around the value of edge-based CV processing benefits.
  • Conduct market research to inform product and GTM strategy, including win/loss studies.
  • Manage partner marketing programs to drive engagement and revenue growth through partners.

What we're looking for

  • 12+ years of sales, business development, or product development experience.
  • Bachelor's degree in Business, Marketing, Engineering, or related field.
  • Proven track record of developing and executing successful GTM strategies.
  • Experience marketing technical products to enterprise buyers and channel partners.
  • Strong analytical skills with proficiency in CRM systems and data analysis tools.
  • Excellent communication and presentation skills for influencing stakeholders.

Related searches

More Head of GTM jobs Head of GTM jobs in San Diego All jobs at Qualcomm

More like this

Similar roles

Senior Director, Product Management - IE - IoT Camera

Qualcomm

San Diego, CA 133 days ago $227,700–$341,500
Linux Embedded Linux Android Yocto Ubuntu libcamera V4L2 Camera HAL GStreamer OpenCL CUDA ISP 3A Image Signal Processor AI Imaging Video Pipelines Sensors Bus Interfaces Camera Architectures CI/CD
Save

Director, AI Product Management - Data Center Business Unit

Qualcomm

San Diego, CA 167 days ago $196,000–$294,000
TensorFlow PyTorch PCIe CXL UAL Python Go Rack-scale architectures AI accelerators CPU/GPU architectures Disaggregated architectures DPUs Thermal management Power delivery systems CI/CD PostgreSQL Kubernetes Docker
Save

Senior Director, On Device Applied ML, IE-IOT

Qualcomm

San Diego, CA 55 days ago $256,000–$384,000
AI Machine_Learning ML_Algorithms Predictive_Analytics Generative_AI Cloud_Platforms CI/CD Python C++ CUDA TensorFlow PyTorch Kubernetes Docker AWS Azure Google_Cloud PostgreSQL MongoDB Git Jenkins
Save

Sr. Director Engineering, GTM AI Apps

Palo Alto Networks

Santa Clara, CA 1 day ago
AI Machine Learning Large Language Models Cloud Services CI/CD Docker Kubernetes Python PostgreSQL AWS Azure GCP Terraform DevOps Scalability Performance Optimization Data Analysis Predictive Analytics Generative AI SaaS Development
Save