Capital One Software seeks a data-driven Digital Marketing Manager to lead the strategic execution of paid search and social campaigns aimed at acquiring high-intent enterprise leads. This role involves collaborating closely with Product Marketing Managers to refine go-to-market strategies based on campaign performance insights, while also managing an external agency to optimize media spend for pipeline growth. Key responsibilities include architecting complex Google Ads structures, setting KPIs for agency partners, and implementing A/B testing frameworks across creative elements and landing pages. The ideal candidate has at least four years of experience in B2B SaaS paid search and social campaigns, managing agencies, and utilizing tools like Google Analytics and Salesforce CRM to translate data into actionable business outcomes. Experience with financial services compliance and ABM platforms is a plus.
Skills
Google Ads
LinkedIn Campaign Manager
Salesforce
Google Analytics GA4
Google Tag Manager
A/B testing
Paid Search
Paid Social
Programmatic Advertising
Account-Based Marketing ABM
Data Management
KPI Tracking
Creative Optimization
Landing Page Optimization
Financial Services Compliance
Legal Review Cycles
Full-Funnel Attribution
What you'll do
Own and execute end-to-end strategy for Paid Search campaigns on Google.
Set KPIs and lead weekly performance syncs with external paid agency partners.
Align paid messaging with product roadmaps to deliver deep-funnel insights.
Manage paid social and programmatic campaigns to drive demand and conversions.
Track annual media spend, providing forecasts to leadership for dynamic investment.
What we're looking for
At least 4 years of experience managing paid search and social campaigns for B2B SaaS products.
Experience in managing external advertising agencies with clear KPIs and performance tracking.
Proficiency in Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), and Salesforce CRM.
Ability to manage data sets and translate metrics into business outcomes.
Familiarity with complex legal and compliance review cycles in regulated environments preferred.
Experience with ABM platforms like 6sense or Demandbase is a plus.
Strong skills in visualizing data and presenting insights to senior executives.
Market check
Salary context
This
$138,100–$157,700
range sits above
13%
of similar postings on FindRole.
Peer median band
$168,000–$234,700
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$172,400–$235,000
Middle half of comparable postings.
Based on 239 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Capital One Financial
Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking
Capital One Financial currently has
489 open roles
on FindRole.
Listed pay typically runs
$197,300–$225,100
across 483 roles with salary data.
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