Senior Marketing Analyst, Capital One Software (Remote)

Capital One Financial

Actively hiring
Remote (Richmond, Va, US) Posted 118 days ago $161,500–$184,300 / year
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At a glance

AI generated

TL;DR

As a Senior Marketing Analyst at Capital One Software, you will join a dynamic team focused on driving the growth of enterprise B2B software solutions like Slingshot and Databolt. Your role involves translating complex data into actionable insights to support marketing strategy, customer acquisition, and revenue growth. You will act as the primary analytical partner for Marketing and Sales leadership, developing measurement frameworks for marketing campaigns and implementing multi-touch attribution models. Additionally, you will oversee data integration between Salesforce, Marketo, Snowflake, and BI tools like Tableau, ensuring a single source of truth for campaign effectiveness. Key responsibilities include analyzing paid media, content marketing, and ABM programs, as well as building executive-level dashboards that communicate technical findings to non-technical stakeholders. This role requires expertise in data visualization tools such as Tableau and experience with Salesforce CRM, along with a background in B2B SaaS or enterprise technology and the ability to influence C-suite stakeholders through compelling data-driven narratives.

Skills

Tableau Salesforce Marketo Snowflake BI tools Multi-touch attribution models Data visualization tools CI/CD Python SQL Power BI Looker

What you'll do

  • Provide data-driven recommendations to shape B2B growth strategy.
  • Develop and manage the measurement framework for marketing campaigns' customer journey.
  • Analyze efficiency of paid media, content marketing, and ABM programs.
  • Implement multi-touch attribution models to credit value in complex sales cycles.
  • Integrate data between Salesforce, Marketo, Snowflake, and BI tools for accuracy.
  • Build executive-level dashboards that translate technical findings into accessible insights.

What we're looking for

  • At least 5 years of experience in marketing analytics or data science.
  • Minimum 2 years of people management experience.
  • Proficiency with data visualization tools like Tableau and Salesforce reporting.
  • Experience in B2B SaaS or enterprise technology sector preferred.
  • Master's Degree or MBA with a quantitative focus is advantageous.
  • Ability to influence C-suite stakeholders through compelling data stories.
  • Expertise in product-led growth environments, optimizing conversion paths.

Market check

Salary context

This $161,500–$184,300 range sits above 49% of similar postings on FindRole.

Peer median band

$139,700–$204,700

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$132,000–$223,750

Middle half of comparable postings.

Based on 237 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 489 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 483 roles with salary data.

Most-posted roles

View all roles at Capital One Financial

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