Demand Generation Manager

Alkami

Actively hiring
Remote (Home Office, US) Posted 50 days ago $89,600–$112,000 / year
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At a glance

AI generated

TL;DR

The Demand Generation Manager will join Alkami’s Marketing team as a key player in executing demand generation programs tailored to digital banking solutions for financial institutions. This role involves designing, managing, and optimizing integrated marketing campaigns across various channels like web, email, social media, and programmatic advertising to drive sales pipeline growth. Day-to-day responsibilities include building targeted ABM campaigns, monitoring campaign performance, understanding customer personas, and collaborating with product marketers to enhance strategies. The ideal candidate has 5+ years of SaaS demand generation experience, proficiency in marketing automation tools like HubSpot or Marketo, and familiarity with email marketing and ABM platforms such as Terminus. Strong content writing, project management, and quantitative analysis skills are desired, along with a background in fintech or banking marketing.

Skills

Hubspot Marketo Pardot Salesloft Terminus DemandBase 6Sense ABM email marketing paid social advertising campaign reporting project management quantitative analysis SaaS Fintech digital marketing content development customer personas programmatic advertising web campaigns event management

What you'll do

  • Build and execute short-term and long-term ABM campaigns across marketing channels.
  • Monitor and optimize integrated digital marketing campaigns to generate pipeline revenue.
  • Develop a deep understanding of customer personas and their buying preferences.
  • Assist in content development for various stages of the customer lifecycle.
  • Measure and analyze campaign success, providing detailed performance reports.

What we're looking for

  • 5+ years of demand generation experience in SaaS and Martech.
  • Bachelor’s degree or equivalent work experience in Business, Marketing, or related field.
  • Proven ability to collaborate with sales, product, and client success teams.
  • Expertise in developing creative campaigns using email marketing, paid social advertising, ABM, and digital tools.
  • Proficiency in marketing automation tools like Hubspot, Marketo, Pardot, and Salesloft.
  • Strong reporting skills for tracking campaign performance and providing senior management with detailed analytics.

Market check

Salary context

This $89,600–$112,000 range sits above 1% of similar postings on FindRole.

Peer median band

$141,300–$210,325

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$148,500–$212,000

Middle half of comparable postings.

Based on 237 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Alkami

Alkami Technology is a cloud-based digital banking solutions provider offering retail and business banking platforms to credit unions and banks to help them compete with larger financial institutions. Industry: Financial Technology & Digital Banking

Alkami currently has 18 open roles on FindRole.

Listed pay typically runs $130,000–$165,000 across 17 roles with salary data.

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