The Senior Product Manager at NerdWallet focuses on optimizing growth funnels and user experiences within the Consumer Lending vertical, scaling paid and organic acquisition loops to maximize funnel conversion for Mortgage and Personal Loan products. This role requires deep expertise in performance marketing, digital funnels, and consumer finance, with a strong technical background including SQL proficiency and high-level understanding of codebases. The ideal candidate will collaborate closely with Engineering, Data Science, and Performance Marketing teams to develop data-driven landing pages, improve digital mortgage applications, and enhance paid funnel efficiency through rapid UI/UX iteration. Key responsibilities include rigorous testing across lending funnels, integrating growth strategies with marketing efforts, and ensuring seamless user journeys from search to loan fulfillment, all while maximizing business efficiency and user lifetime value.
Skills
SQL
A/B testing
Amplitude
Tableau
Google Analytics
API integrations
Data orchestration
Front-end experiences
Back-end CRMs
Engineering partnership
Technical workflows
Data science concepts
Mortgage
Personal loans
SEO
Paid Acquisition
Product-led growth
Behavioral analytics
What you'll do
Develop and execute product roadmaps to optimize performance marketing engines.
Collaborate on dynamic landing page engines that adjust based on user profiles.
Partner with engineering teams to build seamless digital mortgage applications.
Lead rigorous testing across lending funnels using A/B testing and analytics.
Ensure alignment between product experience and acquisition strategies for growth.
Act as the primary liaison between Engineering, Data Science, and Marketing teams.
Own end-to-end optimization from user search to final loan fulfillment.
What we're looking for
7+ years of product management experience in fintech or lending sectors.
Deep expertise in conversion rate optimization and ecommerce funnels.
Proficiency in SQL and ability to navigate codebases at a high level.
Experience with A/B testing frameworks and behavioral analytics tools.
Strong collaboration skills across engineering, data science, and marketing teams.
Proven track record of launching complex product initiatives impacting KPIs.
Familiarity with regulatory considerations in consumer finance preferred.
Market check
Salary context
This
$124,000–$222,000
range sits above
33%
of similar postings on FindRole.
Peer median band
$156,200–$232,400
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$164,400–$227,325
Middle half of comparable postings.
Based on 238 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Nerd Wallet
NerdWallet is a personal finance platform that helps consumers make smarter financial decisions by comparing financial products like credit cards, loans, mortgages, insurance, and investment accounts. Industry: Financial Technology & Personal Finance
Nerd Wallet currently has
5 open roles
on FindRole.
Listed pay typically runs
$152,000–$282,000
across 5 roles with salary data.