At a glance
AI generatedTL;DR
Join our dynamic team as a Senior Paid Search Manager in Miami, leading the strategy and execution of Google Ads and Microsoft Ads across multiple markets. You will drive AI-driven search initiatives, build robust testing frameworks, and integrate paid search with SEO, AEO, and social media to enhance SERP presence. Key responsibilities include managing account structures, implementing Performance Max, and leveraging automation for query mapping and creative generation. Ideal candidates have 7+ years of experience in scaling paid search, deep expertise in modern search practices, hands-on AI/automation skills, and proficiency with tools like GTM, GA4, Snowflake, and QuickSight. Experience in real estate or fintech is a plus, as is the ability to collaborate effectively across Marketing, Product, Analytics, and Finance teams while maintaining high operational standards.
Skills
What you'll do
- Own account structure, campaign taxonomy, bidding strategy, and budget/pacing strategy.
- Architect Performance Max features and core Search campaigns using modern best practices.
- Apply AI and custom automation to scale performance and quality in paid search.
- Design and run structured experiments with pre-registered hypotheses and clear decision rules.
- Ensure reliable data flows into warehouse/BI systems for accurate measurement and reporting.
- Coordinate with SEO, Brand/Social teams to build a unified query universe and improve organic rankings.
- Manage relationships with Google/Microsoft, prioritize betas, and escalate technical issues to resolution.
What we're looking for
- 7+ years of experience scaling paid search across Google Ads and Microsoft Ads.
- Deep expertise in modern search strategies, audience targeting, and asset testing.
- Hands-on AI/automation skills with platform features and custom scripts/APIs.
- Strong background in experimentation, measurement, and value-based bidding.
- Proficiency in data tools like GTM, GA4, BI dashboards, and cloud warehouses.
- Proven success in migrating to higher-intent optimization and tying media to business impact.
- Excellent communication skills and ability to manage stakeholders effectively.
Employer
About Opendoor
Opendoor is a digital real estate marketplace that buys and sells homes directly to consumers, simplifying the home selling and buying experience through instant offers and transparent pricing. Industry: Real Estate Technology & iBuying
Opendoor currently has 35 open roles on FindRole.
Listed pay typically runs $156,800–$337,450 across 6 roles with salary data.
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